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Content Strategy

Proofreaders Versus Editors

a Podcast hosted by Lauren O'Brien on April 16, 2018

...Is this written correctly? Or if they’re proofreading, essentially. Lauren McGaha: Yeah. Grammatically correct. Holly Fong: Yeah. Lauren McGaha: The word you’re looking for there. Holly Fong: Can’t speak today. Versus- Lauren McGaha: But everything else has been total brilliance....

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Podcast

Content Strategy

The Writer/Editor Dynamic

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on March 2, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-4-the-writereditor-dynamic/s-lTCIv Chris Butler: Hello, and welcome to the Newfangled Agency Marketing Matters podcast. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: We’re getting together again in this back corner of Newfangled headquarters...

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Podcast

The Pursuit of Truth

a Podcast hosted by Christopher Butler and Mark O'Brien on December 5, 2019

...player embedded above, or you can read a full transcript below. Episode Transcript Chris Butler: Welcome to Expert Marketing Matters. I’m Chris Butler. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: And it’s just the two of us today, which...

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Podcast

Content Strategy

The Complexity of the Content Landscape

a Podcast hosted by Christopher Butler and Lauren O'Brien on August 20, 2019

...engage prospects. You can listen to the episode using the player embedded above, or you can read a full transcript below. Episode Transcript Chris: Welcome to expert marketing matters. I’m Chris Butler Lauren: and I’m Lauren McGaha. Chris: So the...

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Article

How SEO Works

an Article written by Christopher Butler on December 31, 2010

...SEO that is well worth your time. With that in mind, look back at the differences between the page title and the title tag for this page. The page title is longer than I’d want the title tag to be...

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Are Good Design and Good Marketing at Odds?

a Podcast hosted by Christopher Butler and Mark O'Brien on June 7, 2018

...Mark O’Brien: Yeah but they don’t oppose each other. Chris Butler: No, not at all. Mark O’Brien: There-there all the same path. Chris Butler: Mm-hmm (affirmative) Mark O’Brien: They-they actually support each other. Chris Butler: Right. Mark O’Brien: I think...

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Content Strategy

This is The Best Way to Design Your Content Hub

an Article written by Christopher Butler on January 31, 2019

...choices affect the content displayed on the page as they use them. Content: The center of the page is typically reserved for the main contents of a page because that makes it easier for a user to quickly scan down...

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Podcast

Consider This Season 1, Episode 2: You Never Have to Write Again

a Podcast hosted by Lauren O'Brien on November 30, 2017

https://soundcloud.com/considerthispod/season-1-episode-2-you-may-never-have-to-write-again/s-Kn9MY Transcript Lauren Siler: Hello and welcome to Episode 2 of Consider This. I am Lauren Siler. I’m the director of content strategy here at Newfangled. Julia Vanderput: I’m Julia Vanderput and I’m a content marketing strategist at Newfangled. Lauren...

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Article

SEO

Using Google’s Core Web Vitals to Evaluate and Improve WordPress Performance

an Article written by Dave Mello on April 13, 2021

...to happen between a visitor requesting your page and that page actually loading. The server receives the request, returning the corresponding HTML. HTML production speed is critical. A cached page allows the server to respond with the cached HTML very...

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Article

Prospect Experience Design

This is The Best Way to Design Your Home Page

an Article written by Christopher Butler on January 3, 2019

An effective marketing website home page layout contains just four elements: positioning, work samples, testimonials, and expert content. The way you prioritize and arrange this information will have the greatest impact on the actions prospects take on this page. But...

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