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Prospect Experience Design

If Your Home Page Isn't Doing This, It's Broken

an Article written by Christopher Butler on September 11, 2020

...content, typically directed there by a list of “related articles,” or they will click the logo and navigate to the home page. If they do visit another article page, they will typically navigate from there to the home page. That...

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Podcast

Content Strategy

Making Your Message Meaningful to Your Prospects

a Podcast hosted by Lauren O'Brien on February 28, 2019

...listen to the episode using the player embedded above, or you can read a full transcript below. Episode Transcript Lauren McGaha: Welcome to Expert Marketing Matters. I’m Lauren McGaha. Holly Fong: And I’m Holly Fong. Lauren McGaha: And Holly, I...

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Podcast

Content Strategy

When the Team Feels Marketing is Dehumanizing...

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on May 24, 2018

...Speaker 1: [Music] This is Expert Marketing Matters. A podcast about generating ideal new business opportunities, and creating your future. Chris: Welcome to Expert Marketing Matters. I’m Chris Butler. Lauren: I’m Lauren McGaha. Mark: And I am Mark O’Brien. Chris:...

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Podcast

Content Strategy

The State of Content Marketing in 2020

a Podcast hosted by Lauren O'Brien and Mark O'Brien on January 30, 2020

...Hello and welcome to expert marketing matters. This is Mark O’Brien. Lauren McGaha: I’m Lauren McGaha. Mark O’Brien: And, Lauren next week you have a pretty major event coming up. Can you tell us what that is? Lauren McGaha: I...

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Article

Prospect Experience Design

Webpage Speed Dating

an Article written by Christopher Butler on September 27, 2011

...any words from the page he viewed. He noticed a subscribe call to action, as well as general page structure attributes. In the second test, Chris also did remember specific words from the page. He also noted the page’s design....

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Podcast

Marketing Plus Sales Equals the Right Message

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on April 27, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-8-marketing-plus-sales-equals-the-right-message/s-1pfCQ Transcript Chris Butler: Welcome to The Agency Marketing Matters podcast. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: This is episode eight of season two, not that that matters. We’re getting...

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Podcast

Launching and Promoting Your Podcast: Marcus dePaula Shares His Secrets

a Podcast hosted by Christopher Butler and Mark O'Brien on July 13, 2019

...Transcript Chris Butler: Welcome to expert marketing matters. I’m Chris Butler . Mark O’Brien: and I’m Mark O’Brien and today we’re joined by Marcus dePaula from meonlylouder.com Hey Marcus. Marcus dePaula : Hey guys. Chris Butler: what’s going on? Marcus...

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Article

How To Do SEO, Part 2, Farming vs. Hunting

an Article published on March 26, 2008

...fact it’s every page other than the home page that are most likely to be the first impression page. Not nearly enough time is spent considering the overall impression and positioning of a sub-page Watch the video! when it functions...

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Article

Getting Feedback

an Article written by Christopher Butler on October 30, 2012

...of views each one received. If I choose a particular page from the list — “Checking Accounts,” for example… …we get a new screen that shows stats particularly for this page: the number of views this page has received, how...

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Article

Prospect Experience Design

Behind the Scenes: The Website Design Process

an Article published on January 5, 2012

...(Design Director), and Eileen Page (Senior Producer). 1/17/11 Received an email from Chris Butler announcing the project. Haven’t looked at the client site or contract yet because the kick-off isn’t until March. 1/18/11 A few other emails come in; Katie...

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