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Prospect Experience Design

Visual Design Evolution

an Article published on November 3, 2014

...page layouts so we could explore more design options at the beginning of the process. A year ago we began including comprehensive style guides as a design deliverable (in addition to mood boards and page layouts). The style guide is...

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Article

Prospect Experience Design

How Much Does A Site's Information Design Matter?

an Article written by Mark O’Brien on February 16, 2012

...to your car right away. YOUR HOME PAGE IS NOT YOUR HOME PAGE The same type of thing is true when we navigate websites. Because many of us arrive on sites after being referred to a specific page through a...

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Article

Interview: Jill Whalen, High Rankings®

an Article published on September 2, 2008

...misunderstood aspects of SEO? JW: That there are quick fixes. Let’s face it, if there were things you could do quickly and easily to gain more targeted search engine traffic, everyone would be doing them. Instead, SEO is generally is...

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Podcast

Content Strategy

The State of Content Marketing in 2020

a Podcast hosted by Lauren O'Brien and Mark O'Brien on January 30, 2020

...publishing, the makeup of that content, those sorts of things. There have been some changes there that are worth considering. The second theme is focused on SEO. What’s different about SEO today? How has that landscape continued to evolve and...

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Article

A Practical Guide to Social Media

an Article written by Christopher Butler on May 28, 2009

...on the web and offer significant value to any professional. Each page of this month’s newsletter is a bit longer than normal, and includes many screenshots. Every screenshot can be clicked to open the full-size version in case you’d like...

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Article

4 Step Process to Avoid Wasting Money Advertising Online

an Article published on March 20, 2017

...one campaign or to promote an individual landing page. The ad copy and budget will vary among platforms but the each platform provides another avenue of connecting with prospects. 3. Optimize Your Landing Page The page you direct paid traffic...

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Article

Prospect Experience Design

Moving to Modular

an Article written by Christopher Butler on November 4, 2014

...basic, one-size-fits-all page template that can be used for “anything.” Typically adding and naming a page like this is just one click away in a CMS, but then you have hours of fussing with a WYSIWYG tool to look forward...

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Article

Prospect Experience Design

How the Design Feedback Funnel Actually Worked

an Article published on March 11, 2010

...beauty shots.” After reviewing the mood boards, the Quebrada team chose option 2. On to…   Product page layout 1 The page layouts are where the look and feel from the mood board get applied to specific elements that will...

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Publication

Moving to Modular

a Publication written by Christopher Butler on September 1, 2014

...system — a single composition. Throughout its creation, benchmarking could quite literally happen by looking at a snapshot of the page, or the page itself. But the entire point of a modular content system is that it enables creative flexibility...

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Article

The Two Things About SEO

an Article written by Lauren Clarke on June 30, 2011

...to have not even begun to optimize their sites. In one of our recent reviews, it became clear that the majority of our clients think about content entry and SEO as two completely separate endeavors. But SEO should not be...

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