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Article
Prospect Experience Design

Designer's Diary: Rebranding a Local Non-Profit

an Article published on September 16, 2014
...and, if necessary, will replace it with their current logo for production. 3/26/14 Posted three page layouts today: home page, list page and modular page. I ended up with a marriage between mood board #2 and mood board #3 (more...
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Page

A Marketer's Guide to a Better Website

a Page published on September 26, 2019
...Website Article Page The article page is probably the simplest page type on your website. But it’s also the most important. A good prospect is far more likely to begin their session on your website on a lower-level page than...
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Article
Prospect Experience Design

Simple Design is Good Design

an Article written by Christopher Butler on July 31, 2010
...detail page for one of our old favorites, Don’t Make Me Think, by Steve Krug. The most important button on the page, the “buy” button, is lost in the noise of hundreds of other links. Yes, Amazon wants me to...
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Podcast
Content Strategy

Stop Obsessing Over Keywords

a Podcast hosted by Lauren O'Brien on January 25, 2018
...that you should have a secure site and that that’s going to impact SEO. We’re seeing that now. And usually social engagement will help with getting your content featured, so, seeing that that page has been interacted with through different...
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Article

Coping with Complexity

an Article written by Christopher Butler on August 31, 2009
...Additionally, this release includes wonderfully detailed reports that can be overlayed directly on each page, showing you when the page was last indexed, which sites refer traffic to the page, traffic rates, bounce rate, goal conversion rate, and even which...
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Article

Making Sense of the Data

an Article written by Christopher Butler on October 31, 2011
...more sense to look at bounce rate for individual page performance instead. Let’s explore bounce rate on one particular entry listed in the Top Content report: I’ve isolated one page from the list of top pages (above). The Top Content...
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Article
Prospect Experience Design

Forget the Fold, Focus on Your Content

an Article published on March 29, 2013
...the home page isn’t always the front door of your site anymore. Never the less, those who come to your home page either via search or directed there by a marketing effort, will need to glean the who, what and...
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Article

How to Use Google Analytics

an Article written by Christopher Butler on September 25, 2012
...my example page for just a moment… Our pricing page gets pretty specific about what it costs to work with us. That, by its nature, will rule some people out, either because we’re too expensive or, for some, too cheap....
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Article
Prospect Experience Design

Forget the Fold, Part 2

an Article published on April 19, 2013
...image at the top would make this page more conversion-friendly. AOL has a similar issue with their “advertise with us” and “work with us” landing page calls-to action (CTAs)— they’re at the bottom of the page. However, they do get...
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