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Content Strategy

Follow these Three Rules to Write a Better Case Study

an Article written by Christopher Butler on January 25, 2019

...case study only partial attention or scans the page, they should at the least come away with the right idea about the results of your work (see my recommendations for how to design a case study layout). Now remember, results...

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Prospect Experience Design

You Probably Need a Stock Imagery Style Guide

an Article written by Christopher Butler on April 15, 2019

...example, on a content hub landing page, you may see that article in a list with a thumbnail next to it. Or, when it’s shared on Facebook, Twitter, or LinkedIn, you’ll see it in your feed with an image as...

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CRM

How to Create Salesforce List Views

an Article published on August 13, 2014

...view looks. You can sort by different columns (ascending or descending) by clicking the column name once or twice. You can choose how many records to display on the page. If you are sorting on a column with text, an...

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Google and Privacy

an Article published on January 31, 2008

Erics latest WebSmart newsletter on Gmail has begun a nice little conversation about Google and privacy issues, so I thought I would throw together a few links on the subject: Wikipedias Criticism of Google page This article covers the various...

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The Google Chrome Comic

an Article published on September 19, 2008

...filled with techno-speak (my apologies to those who love reading white papers). It was a 37-page graphic novel by comic book artist Scott McCloud (his 1993 book, Understanding Comics is a great analysis of the medium). Scotts clean, demonstrative style...

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What is SSL?

an Article published on February 13, 2009

SSL (or secure sockets layer) is a way for a user to verify two things about a server they are trying to contact for requesting a web page. The first is that they are communicating with the exact server they...

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Nurturing Prospects Through Content Strategy

an Article written by Mark O’Brien on July 17, 2012

...on a page on your site about social media marketing. After gathering that list, the LMA tool could then automatically send the list members a promotional email about the social media marketing webinar you have coming up.  Marketing your firm...

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The Effect of Print on Demand Services on Web Content

an Article written by Christopher Butler on April 7, 2009

...book- this one 320 pages long, with more attention to text styling and size, as well as page and cover layout. I think the design changes I made will make the reading experience easier and nicer (I’ll post images when...

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Prospect Experience Design

Creative Questionnaire: Luke Wroblewski

an Article published on April 7, 2009

...of projects. We recently released a brand new Yahoo! toolbar, some new enhancements to My Yahoo!, began testing a new Yahoo! front page, and the list goes on. First step in my design process: Understand the factors that will influence...

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On Letting Go

an Article written by Christopher Butler on February 1, 2016

...variety in page layouts, the prototype was our best defense. And frankly, we had no problem gaining and keeping that control because no one else had the technology to do it themselves. Eventually, though, they did. In the mid-2000s, other...

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