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Paid Media

Why Both Lead Gen & Website Conversion Campaigns Are Necessary for a Healthy Pipeline

an Article published on January 19, 2024

...potential leads will click through to a landing page on your website. There they will provide additional information in exchange for the content asset.  Since there are extra steps involved, these leads are usually more familiar with your brand —...

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Article

Content Strategy

Give Your Content Marketing a Fighting Chance: Make it Novel, Specific, and Profound

an Article published on November 11, 2024

...waste as there are currently 179,000,000 search results on Google for this phrase and results on the first page all have similarly worded titles. (results from January 27th, 2022) Competing with that would be difficult, to say the least. But...

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Article

Business Development

The Two Most Important Factors for Effective Marketing

an Article written by Mark O'Brien on September 10, 2024

...We don’t care so much about click throughs, open rates, page views, gross metrics or that kind of thing. Instead, we measure everything based on exact individuals engaging with you — by name, face, and email. As soon as we go...

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Podcast

The One Where We Ask Again, Is Content Marketing Dead?

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on January 4, 2018

...we have two podcasts. Chris Butler: Right. I don’t know what the eight version of quadruple is but- Mark O’Brien: Yeah, I was gonna octupaling. Chris Butler: Eightupling. Yeah, we’re octupaling it with your podcast. Lauren Siler: Yeah. Chris Butler:...

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Podcast

Prospect Experience Design

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on December 7, 2017

...action and say, “You know what, I want that.” So that’s four different pages: home page, capabilities landing page, service detail page, case study; that you need to guide somebody through, make sure that nobody drops off, and make sure...

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Podcast

Finding Entrepreneurial Community

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on April 12, 2018

...things- Mark O’Brien: Stickers. Stickers. Chris Butler: A banjo, a ukelele, yeah. Mark O’Brien: Stickers. More stickers than your car. Chris Butler: Yes. Lauren McGaha: That’d be hard to do. Mark O’Brien: Little known fact, Chris Butler’s car is covered...

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Podcast

Should Your Website Have an "About You" Page?

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on August 30, 2018

...Butler: Yeah, that’s kind of what it feels like. Mark O’Brien: That’s good. Yeah, and it’s funny, I’ve gotten more comments about that page than any other page on our site. It comes up quite a bit. Chris Butler: And...

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Podcast

Form First Design

a Podcast hosted by Christopher Butler, Lauren Clarke and Dave Mello on February 15, 2018

...Butler: So that’s what you’re excited about? Lauren: It is. Chris Butler: Cool. Lauren: Yeah. Chris Butler: Cool. Let’s talk a little bit about the other stuff you do at Newfangled. This idea that all comes together around forms. It...

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Podcast

Content Strategy

Podcasting Behind-the-Scenes

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on September 13, 2018

...mention. This is a surprise to both of you. Mark: Ooh. Chris Butler: I’m pregnant. With a new podcast. Mark: Oh! Lauren McGaha: Oh. Chris Butler: Okay. Mark: Oh my gosh. Chris Butler: This is really bizarre. For people who...

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Podcast

The Year in Marketing

a Podcast hosted by Lauren O'Brien, Christopher Butler and Mark O'Brien on December 18, 2017

https://soundcloud.com/newfangled-expert-marketing-matters/season-2-episode-24-the-year-in-marketing/s-pCN1l Transcript Chris Butler: This is Expert Marketing Matters, a podcast about generating ideal new business opportunities and creating your future. Welcome to Expert Marketing Matters. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Mark O’Brien: And I’m Mark O’Brien....

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