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At 10 Years, a Thanksgiving

an Article written by Mark O’Brien on June 15, 2010

...four-pack in the fridge, was the much appreciated handiwork of Chris Butler. I’ve received so many gifts from Newfangled, its employees, and its clients over the years. Separating my experience with Newfangled from who I have become as a person...

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"Invisible" Wisdom, Part 2

an Article published on June 21, 2010

...or delivery time, just quality pizza. To broaden your appeal, sometimes you have to narrow your position.  Newfangled has done this since around 2000.  Instead of a website development company for anyone needing a site of any size, Newfangled has...

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Prospect Experience Design

Thinking About Information Architecture

an Article published on November 16, 2010

...O’Brien makes some great points about this. He is quick to point out that every page is your home page. Unlike a house, users can enter your site at any location. Often we use a google search for specific information...

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Prospect Experience Design

Litecontrol.com Goes Live

an Article published on June 17, 2011

...the product detail pages instead of the home page. This reflects a content-driven design process rather than an aesthetic-driven one. A site’s home page is usually a single, unique template. Starting with a low-level page that contains a lot of...

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Prospect Experience Design

These Seven Pages Control Your Prospect's Experience

an Article written by Christopher Butler on December 20, 2018

...strategic impact on your prospect’s experience. These pages might include: About Us Employee Bio Pages Portfolio Landing Page Contact Us An “About Us” page, for example, could be considered a positioning page. However, I generally recommend that “About Us” pages...

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Prospect Experience Design

What is Important? (or, A Case Against the Grid Homepage)

an Article written by Christopher Butler on June 20, 2014

...to our “What We Do” page. Again, in the main navigation and what most visitors want to know anyway. 10% of visitors went to our blog landing page 7% of visitors went to our “Contact Us” page 5% of visitors...

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Content Strategy

These Tools Will Help You Write Better Positioning Statements

an Article written by Christopher Butler on December 13, 2018

...your message is as clearly articulated on every page of your website as it is on your home page. Your positioning copy must be visible everywhere. A prospect will read an article on your site for the first time and...

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Content Strategy

Firms Like Yours are Accelerating Their Website Conversions. Here's How.

an Article written by Tema Flanagan on December 16, 2020

...Here are a few tips to get started in the right direction.  Plan upgrades around articles that hold broad appeal Because content upgrades are typically presented on a single page, higher page views equal more opportunities for conversions. The upshot?...

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Prospect Experience Design

How to Prototype a Website

an Article written by Mark O’Brien on June 5, 2012

...page, or at least each type of page, on the website. You can deal with some pages, like “Privacy Policy,” quickly, but other page types, such as complex product detail pages, may individually require a few hour-long sessions to work...

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Prospect Experience Design

Inside the Redesign of Merge Records

an Article published on March 7, 2014

...the Artist Landing Page We “borrowed” this idea from Instagram, and I think it gives some vibrancy to a page that would have been mostly a dry list without it. The “quilt” features images of Merge’s artists and slowly replaces...

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