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Content Strategy

SEO For Humans: How to Keep Focus on Your Audience Without Missing the Target (Keyword)

an Article written by Corey Florindi on July 20, 2021

Your firm puts a great deal of focus on SEO in your content marketing efforts. After all, solid SEO leads to more site traffic and higher conversion rates. But are all of the SEO “best practices” actually serving the audience...

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Podcast

Agency Marketing Matters, Episode 1: The Morning After

a Podcast hosted by Christopher Butler and Mark O'Brien on July 7, 2016

https://soundcloud.com/newfangled-agency-marketing-matters/episode-1-the-morning-after Mark:Hello and welcome to the Newfangled Marketing Podcast. I’m Mark O’Brien, the CEO of Newfangled. Chris:I’m Chris Butler. I’m the COO of Newfangled. Mark:What we’ve done here is we’ve put together a short, fifteen-minute podcast that focuses on different...

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Podcast

Agency Marketing Matters, Episode 5: You Should Be Somebody's Client

a Podcast hosted by Christopher Butler and Mark O'Brien on September 1, 2016

...North America and Europe to help them get the most out of their own digital marketing efforts to generate leads for their firms. I’m Mark O’Brien, I’m the CEO of Newfangled. Chris: I’m Chris Butler, I’m the COO of Newfangled....

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Article

Prospect Experience Design

Designing for Attention

an Article written by Christopher Butler on August 31, 2010

...at the wrong time or place, or we ask readers to break their concentration to click on to a new page in order to continue—then we will ultimately fail to accomplish that which we’ve created the page itself to do....

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Prospect Experience Design

Steps for Top Content page review

an Article published on April 21, 2011

...visited. Entrance Sources ranks the sites that users came to this page from, and keywords used per page are also visible here. You can quickly form a general picture of a page’s traffic by using these dropdowns, along these lines:...

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Article

Prospect Experience Design

This is The Best Way to Design Your Capabilities Landing Page

an Article written by Christopher Butler on January 10, 2019

A capabilities landing page is a simple page that explains the purpose of a firm. It’s about your business function, not about you, the people that do the work. By paying the right attention to your capabilities landing page layout,...

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Privacy Notice

a Page published on May 24, 2018

...Changes to this Notice are effective when they are posted on this page. Contact Us If you have any questions about this Notice, please contact us: By email: privacy@newfangled.com By mail: 601 W Rosemary St. #213, Chapel Hill, NC 27516...

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Article

SEO Quick Tips

an Article published on July 21, 2010

A question we hear from clients quite often here at Newfangled is “How do I get my site to rank higher with Google?”  And this is a topic that Newfangled has documented in depth on our site – to the...

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Article

Measuring What Really Matters

an Article written by Christopher Butler on May 31, 2010

...Looking closely at your conversion data, using reports like those I’ve reviewed in this article, should help you to pinpoint who that might be. Footnotes Our page on the Web Development Prototyping Process. This comes from a page of our...

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Article

Prospect Experience Design

Parallax Websites, the Right(ish) Way

an Article written by Dave Mello on December 10, 2013

...Ajax call. Below the links, we’ll add the placeholders that each “page” will be loaded into. <div id="nav"> <a class="mainnav" rel-container="page1" href="/parallax_test/page1.php"> Page 1 </a> <a class="mainnav" rel-container="page2" href="/parallax_test/page2.php"> Page 2 </a> <a class="mainnav" rel-container="page3" href="/parallax_test/page3.php"> Page 3 </a> <a...

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