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Podcast

Our Experience is Our Data

a Podcast hosted by Christopher Butler and Mark O'Brien on March 1, 2018

...Mark: Have we done it? Chris: What this year? Mark: You and Lauren Clarke had one, just the two of you. Chris: Right, and Dave and I had one. Just the two of us. Mark: Right, yeah. Chris: But you…...

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Finding Entrepreneurial Community

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on April 12, 2018

...eyes. Chris Butler: I’ve never seen that when I give a talk. Mark O’Brien: Really? Chris Butler: I’m kidding. Mark O’Brien: Maybe you’re just not looking. Chris Butler: People are applauding the whole time. Mark O’Brien: Oh, the whole time?...

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Prospect Experience Design

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on December 7, 2017

...“Well wait a minute; we’re building this site that in theory, every other page is a more likely home page than the home page?” And I say, “That’s absolutely right.” Mark O’Brien: Yeah we try to burn into them to...

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The Pros and Cons of Personalization

a Podcast hosted by Christopher Butler and Dave Mello on October 12, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-19-the-pros-and-cons-of-personalization Transcript Chris Butler: Welcome to the Newfangled Agency Marketing Matters Podcast, I’m Chris Butler. Dave Mello: And I’m David Mello. Chris Butler: And this is Dave’s first time on the podcast. Dave Mello: I know, it’s very exciting. Chris...

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Mark and Chris Argue about the GDPR

a Podcast hosted by Christopher Butler and Mark O'Brien on May 10, 2018

...Butler. Mark: And I’m very angry. Chris: (laughs) Mark: (laughs) Chris: That’s his new name. Mark: Also, also Mark O’Brien. (laughs) Chris: (laughs) Ah, Mark is very angry because, uh- Mark: (laughs) Chris: For the last couple of months- Mark:...

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Podcast

Should Your Website Have an "About You" Page?

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on August 30, 2018

...looked at this page to do next? So, if someone comes to the About You page, what do we want them to do next? Mark O’Brien: From my perspective, that’s as close to a closing page as we get. That’s...

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Content Strategy

Why Is It so Hard for Marketing Firms to Market Themselves?

a Podcast hosted by Mark O'Brien on October 17, 2019

...You can listen to the episode using the player embedded above, or you can read a full transcript below. Episode Transcript Mark O’Brien: Hello. And welcome to Expert Marketing Matters. My name is Mark O’Brien. I’m the CEO of Newfangled....

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The Ability to Say No

a Podcast hosted by Mark O'Brien on April 12, 2019

...their ability to say no. You can listen to the episode using the player embedded above, or you can read a full transcript below. Episode Transcript Mark O’Brien: Hello, my name is Mark O’Brien. I’m the CEO of Newfangled, and,...

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Podcast

The Year in Marketing

a Podcast hosted by Lauren O'Brien, Christopher Butler and Mark O'Brien on December 18, 2017

https://soundcloud.com/newfangled-expert-marketing-matters/season-2-episode-24-the-year-in-marketing/s-pCN1l Transcript Chris Butler: This is Expert Marketing Matters, a podcast about generating ideal new business opportunities and creating your future. Welcome to Expert Marketing Matters. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Mark O’Brien: And I’m Mark O’Brien....

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Back From Dreamforce And The Future of Marketing Analytics

a Podcast hosted by Mark O'Brien and Christopher Butler on November 20, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-22-the-future-of-digital-marketing/s-qXyWt Transcript Chris Butler: Welcome to the Newfangled Agency Marketing Matters podcast. I’m Chris Butler. Mark O’Brien: I’m Mark O’Brien. Lindsey Barlow: I’m Lindsey Barlow. Holly Fong: And I’m Holly Fong. Chris Butler: Lindsey, this is your first time on...

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