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Meet Newfangled: Chris Creech

an Article published on June 22, 2015

...and almost immediately got an email back from CEO Mark O’Brien, saying, “Thanks for applying for the job. We’d love to have you in for an interview.” I had no idea that Newfangled was hiring or what job I had...

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Newfangled's Triple Bottom Line

an Article written by Mark O’Brien on June 19, 2014

...the buyout was complete. Eric Holter, who was the founder of Newfangled, created something brilliant — something I fell in love with even before I started working here, which is why I made such a plea to work at Newfangled in...

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Prospect Experience Design

Evolution of the Newfangled Logo

an Article published on June 6, 2012

...was also the fact that Newfangled the company had evolved considerably over the past 17 years and the logo, although modified, was not keeping up. For the past five years, Chris Butler (Newfangled’s Vice President) and I have collaborated to...

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Prospect Experience Design

The Five Essential Elements of an Agency's Capabilities Landing Page

an Article written by Christopher Butler on August 24, 2016

...direct visitors to a landing page dedicated to explaining what you do in more detail. Regardless of what you choose to name this page, I call it your capabilities landing page.     An ideal agency capabilities landing page has...

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Agency Success Story: Positioning, Content and Automated Marketing, and the Best 3 Years of Growth

an Article written by Mark O’Brien on December 21, 2015

...else was. Mark: Once again, you’re really on par with your peers. It was terrifying then. It’s terrifying now. It’s really scary. What you just mentioned is a key insight which is people need to get into positioning. The agency...

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Prospect Experience Design

Designing for the Web Today

an Article written by Christopher Butler on February 28, 2009

...within the content of a page, or as complex as a Flash-driven framework for a page that uses an XML file to pull dynamic content from the website’s database and integrate it within the page. One of the most common...

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Prospect Experience Design

How to See What a User Sees

an Article written by Christopher Butler on December 5, 2013

...page in a ten-second test. After the volunteer closed the page, I asked, “what was this page about?” She didn’t know. She remembered a few details, like the color brown, the word “mud,” and that there were pictures of foreign...

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Prospect Experience Design

Web design has changed. Have you?

an Article written by Christopher Butler on March 18, 2014

...in Photoshop or Illustrator that they can’t do, and better. The advantage to using Semantic SVG is that the imagery on your page can be as responsive as the rest of your page. Don’t believe me? Have a look at...

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Prospect Experience Design

The Four Things the Best Agency Home Pages Do

an Article written by Christopher Butler on August 23, 2016

...know your firm and understand what you do will begin on your home page. For most, it will begin on a lower-level page that they discover through a search engine or were referred to by a friend on social media....

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Content Strategy

Guest Post by Eric Holter: Agency Website Gaffe #2 - The Splash Page

an Article written by Christopher Butler on September 14, 2009

...and inappropriate uses of website splash pages. Today that article is moot. There are no appropriate uses for a splash page. A splash page uses a website’s home page to make a visual impact rather than provide basic information and...

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