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Podcast

Content Strategy

Choose Your Content Types Wisely

a Podcast hosted by Lauren O'Brien on March 29, 2019

...page, and they got to that landing page and you say, “Okay, of those 12 to 13 people, you know, 20% converted”, which is a high conversion rate for landing page, that’s two to three downloads. You have to decide,...

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Article

SEM and SEO - What's the Difference?

an Article published on February 2, 2006

...engine optimization. We’ve written a lot about SEO in the past so this month we’ll focus on search engine marketing. The goal is to clarify proper expectations for SEM compared to SEO so that you can engage in the most...

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Podcast

Content Strategy

Agency Marketing Matters, Episode 4: Don't Forget That Content Marketing is Marketing

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on August 18, 2016

https://soundcloud.com/newfangled-agency-marketing-matters/episode-4-dont-forget-that-content-marketing-is-marketing Chris: Hello. This is the Newfangled Marketing podcast. This is Chris Butler speaking. I’m the COO of Newfangled. Mark: I’m Mark O’Brien, the CEO of Newfangled. Lauren: I’m Lauren Siler, the Director of Marketing at Newfangled. Chris: We’ve been...

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Article

How to Know if Your Content is Working

an Article written by Tema Flanagan on January 29, 2014

...on page. Keeping in mind that it’s an average, this measurement tells you roughly how long users are staying on a given page. Adding to the imprecision, the time-on-page measure doesn’t necessarily tell you whether those users’ eyeballs are actually...

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Article

Content Strategy

This is the Best Way to Design Your Content Marketing Article Pages

an Article written by Christopher Butler on February 15, 2019

...your website on a lower-level page than on a top-level page like your home page. Article pages are exactly what I have in mind when I say “lower-level.” It’s not that they’re of lower importance, they’re just lower in the...

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Article

Your Meta Data

an Article published on May 21, 2008

...subject of a page using terms that a person who does not yet know about that page might search for. Meta Description The meta description is another way in which to identify the subject of a page. However, the content...

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Article

A Practical Guide to Social Media

an Article written by Christopher Butler on May 28, 2009

...a screenshot below of Mark’s Twitter page to show how in the few posts that I show, Mark has used Twitter to tease a coworker, ask a question, share customer kudos for Apple, promote a webinar, and thank another user....

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Podcast

Consider This Season 1, Episode 3: Writing is not enough

a Podcast hosted by Lauren O'Brien on December 14, 2017

...that content piece. What you’re doing is, you’re going into, perhaps it’s Google Analytics, and you’re looking at that particular page, and the metrics of that page, and what you’re looking for is the average time on page for that...

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Article

Your Website, In Your Pocket

an Article written by Christopher Butler on April 30, 2010

...which expand the page without having to reload it. This solution is a simple, quick, and more satisfying way to consume and interact with content in a mobile environment. On the left, our blog page’s mobile template loads a truncated...

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Article

Prospect Experience Design

2013: The Year in Review

an Article written by Christopher Butler on December 17, 2013

...in September, when Chris Butler and Mark co-wrote a newsletter and made the bold statement that “We don’t build websites anymore.” That newsletter drove home the importance of the full lead development ecosystem and showcased how our thinking has changed...

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