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Article

The New Newfangled Website

an Article published on November 29, 2006
...not a very informative or memorable URLs. Our new site allows each page to be given a friendly file name. So, for example, the URL of this page is www.newfangled.com/new_website. These friendly file names add relevant words to each page’s...
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Podcast

How Smart CTAs And Progressive Profiling Work

a Podcast hosted by Christopher Butler and Mark O'Brien on March 16, 2017
https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-5-how-smart-ctas-and-progressive-profiling-work Chris Butler: Hello, and welcome to the Newfangled Agency Marketing Matters podcast. I’m Chris Butler. Chris Creech: And I’m Chris Creech. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: And we’re here for the fifth episode of Season 2....
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The Numbers - What Successful Lead Development Looks Like

a Podcast hosted by Christopher Butler and Mark O'Brien on March 30, 2017
https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-6-the-numbers-what-lead-development-looks-like Chris Butler: Hello and welcome to the Newfangled Agency Marketing Matters podcast, I’m Chris Butler. Chris Creech: And I’m Chris Creech. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: And this is episode six of season two. We’ve gathered...
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Prospect Experience Design

Designer's Diary: Rebranding a Local Non-Profit

an Article published on September 16, 2014
...and, if necessary, will replace it with their current logo for production. 3/26/14 Posted three page layouts today: home page, list page and modular page. I ended up with a marriage between mood board #2 and mood board #3 (more...
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How to Use Google Analytics

an Article written by Christopher Butler on September 25, 2012
...and I think this simple statement will help us with that:   Data does nothing by itself. — Christopher Butler (@chrbutler) September 13, 2012   Yep, I tweeted it. KA-POW! We’ve got to step way back and think about what...
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Page

How to Create a Content Strategy

a Page published on September 26, 2019
...are quite specific to whatever the blog topic on that specific page is about. They have a higher conversion rate because they’re only promoted to users via a blog detail page. Because those users who are reading the blog post...
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Content Strategy

Agency Marketing Matters, Episode 4: Don't Forget That Content Marketing is Marketing

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on August 18, 2016
https://soundcloud.com/newfangled-agency-marketing-matters/episode-4-dont-forget-that-content-marketing-is-marketing Chris: Hello. This is the Newfangled Marketing podcast. This is Chris Butler speaking. I’m the COO of Newfangled. Mark: I’m Mark O’Brien, the CEO of Newfangled. Lauren: I’m Lauren Siler, the Director of Marketing at Newfangled. Chris: We’ve been...
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Article

Beyond Bounce Rate: Exits and Time on Page

an Article published on July 12, 2010
...reviews…there’s a lot on this product page that you could spend a lot of time digging into. So again, the value of a page’s average time spent will depend on that page’s purpose. For a lot of content pages, more...
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