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A Practical Guide for Producing a Webinar

an Article published on June 21, 2019

...While you should get the recording and its transcript up to your site as quickly as possible, it’s also worth taking the time to update your webinar’s pre-gate abstract (the indexable copy on your registration page that led to your...

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Prospect Experience Design

You Probably Need a Stock Imagery Style Guide

an Article written by Christopher Butler on April 15, 2019

...example, on a content hub landing page, you may see that article in a list with a thumbnail next to it. Or, when it’s shared on Facebook, Twitter, or LinkedIn, you’ll see it in your feed with an image as...

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Content Strategy

Establishing a Healthy Writer/Editor Dynamic

an Article written by Lauren O’Brien on February 7, 2017

...or referencing a well-known and related challenge of your personas, or simply cross-linking to another article or service landing page on your site in order to drive more engagement. A good editor is going to amplify your voice in a...

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Agency Spotlight: How Mission Adapted To Digital Insights For A Highly Optimized Digital Plan

an Article published on June 27, 2017

...dramatically improved. Their monthly metrics exceed our 2017 benchmark metrics for successful digital marketing for agencies, resulting in high growth: NAME VALUE Organic Search Traffic: Increased 50% Total site traffic: Increased 87.85% Site wide number of page views: Increased 22%...

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Content Strategy

Follow these Three Rules to Write a Better Case Study

an Article written by Christopher Butler on January 25, 2019

...case study only partial attention or scans the page, they should at the least come away with the right idea about the results of your work (see my recommendations for how to design a case study layout). Now remember, results...

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The Google Chrome Comic

an Article published on September 19, 2008

...filled with techno-speak (my apologies to those who love reading white papers). It was a 37-page graphic novel by comic book artist Scott McCloud (his 1993 book, Understanding Comics is a great analysis of the medium). Scotts clean, demonstrative style...

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CRM

Bridging the Communication Gap

an Article published on October 12, 2010

...quickly go awry. Luckily, I’ve found a number of tools over the years that allow me to close that gap and rest assured that we’re on the same page. Here are a few of these that I find particularly helpful....

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What is SSL?

an Article published on February 13, 2009

SSL (or secure sockets layer) is a way for a user to verify two things about a server they are trying to contact for requesting a web page. The first is that they are communicating with the exact server they...

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Digital Conservation: Where Does My Facebook Data Go?

an Article written by Christopher Butler on March 31, 2009

...do a little digging. First, I Googled “what happens to my data if I delete my Facebook account?” I found this group page among the results, which claims that by using an obscure form on Facebook, your account will be...

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Prospect Experience Design

Creative Questionnaire: Liz Dubois

an Article published on January 20, 2009

...in 2008. Current Project: Never just one! I am in the midst of illustrating three different features for Highlights Magazine, I just received a 32-page picture book from Scholastic to illustrate, and I am constantly working on the next line...

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