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Quick Content Idea: The Interview

an Article written by Christopher Butler on November 4, 2010

...email or some other communication method. TIME REQUIRED: 30 min – 1 hour to prep, 15-30 min for interview (if not email), 1-2 hours to edit, format and post. Total: 2-3.5 hours. EXAMPLES: Tom Diederich Talks About Corporate Community Management...

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Manageable and Measurable Marketing Starts with Positioning

an Article written by Christopher Butler on January 17, 2019

After a brief hiatus, our podcast, Expert Marketing Matters, is back for a fourth season! And we couldn’t be kicking things off with a better conversation — and a better guest. We invited Sara Bacon, CEO of Command C —...

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Amazon/Google/Facebook

an Article written by Christopher Butler on February 9, 2012

...within Facebook’s walled-garden. Horning, by the way, ends on a sinister note, lamenting that “we let Google tell us what to do next,” a nice play on former CEO Eric Schmidt’s claim that such is what consumers want from Google....

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Prospect Experience Design

Generation Flux

an Article written by Christopher Butler on February 7, 2012

...is IBM. Not as often talked about, and vastly less “sexy” than the Googles, Facebooks, etc., IBM is still a major player. In fact, the CEO who just retired, Sam Palmisano, initiated their smart cities initiative years before anyone owned...

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Readings for Designers Dreamers

an Article written by Christopher Butler on August 31, 2011

...Baxter, is truly profound. The story surrounds the discovery (and patenting by an amoral CEO) of a technology that uses wormholes to transmit light waves between two distant points. It doesn’t take long before that technology is developed to detect...

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A Presentation on the Mobile Web

an Article written by Christopher Butler on March 24, 2011

...like search engine optimization as this esoteric knowledge that they cannot access without help. But most of the time, I want to remind them that they actually have more knowledge of SEO than they think. After all, they’re usually very...

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Traffic is Meaningless, Action is Everything

an Article written by Mark O’Brien on August 1, 2011

...a valuable resource for all of your site visitors, regardless of their familiarity with your firm. The next few blog posts, which cover SEO (Search Engine Optimization) and persona development, are more technical and implementation oriented than the other sections...

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HOW Interactive Design Conference Slides

an Article written by Mark O’Brien on November 2, 2011

I gave a talk today at the HOW Interactive Design Conference in San Francisco on “How Content Strategy and SEO Combine to Create Effective Websites.” Here is a pdf of the slides for all who are interested. ...

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Google Zeitgeist 2012 - Takeaways

an Article published on December 13, 2012

...many Most Searched until you drill down by country and topic.   I’ll admit right now most of the Zeitgeist data is not very actionable.  We don’t work with too many clients that are basing their SEO strategy on ranking...

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Webinar

Web Strategy for Designers

hosted by Mark O’Brien on July 14, 2010

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This webinar will be a review of some of the elements of web development that designers often wish they knew more about. We’ll be covering the basics of SEO, Information Architecture, Mobile site development, and site conversions and tracking....

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