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Podcast

Agency Marketing Matters, Episode 3: How Big of an Audience Do You Need?

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on August 4, 2016
https://soundcloud.com/newfangled-agency-marketing-matters/episode-3-how-big-of-an-audience-do-you-need Mark: Hello, and welcome to the Newfangled Marketing Podcast. I’m Mark O’Brien, the CEO of Newfangled. Lauren: I’m Lauren Siler, director of marketing at Newfangled. Chris: I’m Chris Butler. I’m the COO of Newfangled. Mark: Today’s topic is about...
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Podcast

The Numbers - What Successful Lead Development Looks Like

a Podcast hosted by Christopher Butler and Mark O'Brien on March 30, 2017
https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-6-the-numbers-what-lead-development-looks-like Chris Butler: Hello and welcome to the Newfangled Agency Marketing Matters podcast, I’m Chris Butler. Chris Creech: And I’m Chris Creech. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: And this is episode six of season two. We’ve gathered...
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Podcast

How Smart CTAs And Progressive Profiling Work

a Podcast hosted by Christopher Butler and Mark O'Brien on March 16, 2017
https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-5-how-smart-ctas-and-progressive-profiling-work Chris Butler: Hello, and welcome to the Newfangled Agency Marketing Matters podcast. I’m Chris Butler. Chris Creech: And I’m Chris Creech. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: And we’re here for the fifth episode of Season 2....
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Article

How to Know if Your Content is Working

an Article written by Tema Flanagan on January 29, 2014
...on page. Keeping in mind that it’s an average, this measurement tells you roughly how long users are staying on a given page. Adding to the imprecision, the time-on-page measure doesn’t necessarily tell you whether those users’ eyeballs are actually...
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Article

Your Meta Data

an Article published on May 21, 2008
...subject of a page using terms that a person who does not yet know about that page might search for. Meta Description The meta description is another way in which to identify the subject of a page. However, the content...
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Article

Bounce Rate Recap

an Article written by Christopher Butler on September 7, 2010
...of all the other pages’ bounce rates. The marketing jive post points out that a page’s bounce rate is good or bad in terms of what the page’s purpose is. A campaign landing page with a bounce rate over 35%...
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Article

Your Website, In Your Pocket

an Article written by Christopher Butler on April 30, 2010
...which expand the page without having to reload it. This solution is a simple, quick, and more satisfying way to consume and interact with content in a mobile environment. On the left, our blog page’s mobile template loads a truncated...
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