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Article

Content Strategy

What Should A CMS Do?

an Article written by Mark O’Brien on August 30, 2012

...For example, if the page is the last page in a step-based series of pages which talk about how you work with clients, it could be assumed that this prospect may be interested in working with you, so you’d want...

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Article

Prospect Experience Design

How to Test a Website in Ten Seconds

an Article written by Christopher Butler on February 11, 2014

...the page’s design — pretty traditional, boxy. In the second test, he remembered much more. By the time I asked him about searching for this page, he even recalled the page’s title, almost exactly. So, the point: the second page...

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Publication

Making Sense of the Data

a Publication written by Christopher Butler on December 11, 2012

...a page along with the number of views it has received. If the report displays a page with 870 views and a bounce rate of 67%, it implies that 583 (870 x .67) of those views bounced. But that is...

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Article

Prospect Experience Design

Once You See This Telltale Sign of Bad Marketing, You’ll Never Look at Your Favorite Websites The Same Way Again

an Article written by Christopher Butler on August 26, 2021

...is Not Just the Home Page’s Job The home page is just one page of a website composed of many, all of which much take their design cues from the marketing function of the site itself and the paths its...

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Article

Prospect Experience Design

Making Sense of the Data

an Article written by Christopher Butler on June 19, 2012

...a page along with the number of views it has received. If the report displays a page with 870 views and a bounce rate of 67%, it implies that 583 (870 x .67) of those views bounced. But that is...

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Article

Prospect Experience Design

Visual Design Evolution

an Article published on November 3, 2014

...page layouts so we could explore more design options at the beginning of the process. A year ago we began including comprehensive style guides as a design deliverable (in addition to mood boards and page layouts). The style guide is...

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Article

Time and Experience Are Your Editors

an Article written by Christopher Butler on May 22, 2013

...how our positioning statement has evolved over the years. First, a disclaimer: Until November of 2002, Newfangled.com had some kind of splash page. Most of them were Flash, even. So yeah, it was bad. But we didn’t know any better...

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Article

Strategy Sessions: Advanced Keyword Research

an Article published on June 1, 2015

In this installment of Strategy Sessions, Lauren and I discuss advanced keyword research strategies that will strengthen your content marketing plan and help improve your overall SEO. Transcript Adam: Welcome to another addition of Strategy Sessions. I’m Adam Rightor. Lauren:...

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Article

Prospect Experience Design

The Perils and Pitfalls of the Lazy-Loading Landing Page

an Article published on July 9, 2014

...loading, so you don’t have to load a new page. Nice. You see a sweet-looking green pack that looks promising, so you click on it to view the detail page and check out the specs. Nope, that one doesn’t have...

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Article

Thank You

an Article written by Mark O’Brien on January 4, 2011

...Durham. Despite his not being in the daily mix, evidence of Eric’s impact on Newfangled is everywhere. Eric crafted our basic position on information architecture, our approach to SEO, and discovered grayscreen prototyping. He set us on course to focus...

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