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Article
Prospect Experience Design

Webpage Speed Dating

an Article written by Christopher Butler on September 27, 2011
...any words from the page he viewed. He noticed a subscribe call to action, as well as general page structure attributes. In the second test, Chris also did remember specific words from the page. He also noted the page’s design....
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Podcast
Content Strategy

Proofreaders Versus Editors

a Podcast hosted by Lauren O'Brien on April 16, 2018
...Is this written correctly? Or if they’re proofreading, essentially. Lauren McGaha: Yeah. Grammatically correct. Holly Fong: Yeah. Lauren McGaha: The word you’re looking for there. Holly Fong: Can’t speak today. Versus- Lauren McGaha: But everything else has been total brilliance....
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Podcast

The Business of Expertise with David C. Baker

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on August 17, 2017
https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-16-the-business-of-expertise-with-david-baker/s-MeQ2P Transcript Chris Butler: Welcome to the Newfangled Agency Marketing Matters Podcast. I’m Chris Butler. Mark O’Brien: I’m Mark O’Brien. Lauren Siler: I’m Lauren Siler. David Baker: I’m David Baker. Mark O’Brien: Hey, you don’t work here. David Baker: I...
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Article

Getting Feedback

an Article written by Christopher Butler on October 30, 2012
...of views each one received. If I choose a particular page from the list — “Checking Accounts,” for example… …we get a new screen that shows stats particularly for this page: the number of views this page has received, how...
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Consider This Season 1, Episode 2: You Never Have to Write Again

a Podcast hosted by Lauren O'Brien on November 30, 2017
https://soundcloud.com/considerthispod/season-1-episode-2-you-may-never-have-to-write-again/s-Kn9MY Transcript Lauren Siler: Hello and welcome to Episode 2 of Consider This. I am Lauren Siler. I’m the director of content strategy here at Newfangled. Julia Vanderput: I’m Julia Vanderput and I’m a content marketing strategist at Newfangled. Lauren...
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Podcast
Content Strategy

The Writer/Editor Dynamic

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on March 2, 2017
https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-4-the-writereditor-dynamic/s-lTCIv Chris Butler: Hello, and welcome to the Newfangled Agency Marketing Matters podcast. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: We’re getting together again in this back corner of Newfangled headquarters...
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Article

How SEO Works

an Article written by Christopher Butler on December 31, 2010
...SEO that is well worth your time. With that in mind, look back at the differences between the page title and the title tag for this page. The page title is longer than I’d want the title tag to be...
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