Search Newfangled

Article

We Are Big Brother

an Article written by Christopher Butler on May 26, 2009

...being free. Chris Butler I completely agree. In my post from last week about cloud computing and privacy, I looked at a talk given by Brad Templeton, who warned that we are making critical decisions in regard to our privacy...

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Podcast

Content Strategy

How to Break Your Digital Marketing Bad Habits

a Podcast hosted by Lauren O'Brien on June 21, 2018

...on their mind Not being thoughtful about content meta data and subheadings, and missing SEO equity opportunities Adding noise to prospects’ inboxes with broad subject lines that present no value proposition Rate, Comment, and Subscribe: Apple Podcasts Soundcloud Stitcher  ...

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Article

The Case for Content: Why Content Marketing is the New Normal

an Article written by Tema Flanagan on November 9, 2012

...of 10.4 Enter content marketing. In many ways, I see it as a natural extension–and maturation–of white-hat SEO. If old-school marketing techniques are about “pushing” messages to consumers, content marketing is about “pulling” them in with outstanding content that appeals...

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Article

HOW Interactive Design Conference Slides

an Article written by Mark O’Brien on November 2, 2011

I gave a talk today at the HOW Interactive Design Conference in San Francisco on “How Content Strategy and SEO Combine to Create Effective Websites.” Here is a pdf of the slides for all who are interested. ...

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Article

Traffic is Meaningless, Action is Everything

an Article written by Mark O’Brien on August 1, 2011

...a valuable resource for all of your site visitors, regardless of their familiarity with your firm. The next few blog posts, which cover SEO (Search Engine Optimization) and persona development, are more technical and implementation oriented than the other sections...

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Article

Google Zeitgeist 2012 - Takeaways

an Article published on December 13, 2012

...many Most Searched until you drill down by country and topic.   I’ll admit right now most of the Zeitgeist data is not very actionable.  We don’t work with too many clients that are basing their SEO strategy on ranking...

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Article

How to Win the Outbound Email Long Game

an Article published on June 12, 2018

...the live event has happened. Finally, you can utilize transcription services like Rev.com to gain SEO equity from an approximate 8,000-10,000 word transcript from the event after the fact. For promoting an upcoming webinar, we recommend this cadence of emails:...

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Webinar

Web Strategy for Designers

hosted by Mark O’Brien on July 14, 2010

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This webinar will be a review of some of the elements of web development that designers often wish they knew more about. We’ll be covering the basics of SEO, Information Architecture, Mobile site development, and site conversions and tracking....

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Article

Content Strategy

It's Time to Stop Considering Your Marketing Spam

an Article written by Lauren O’Brien on September 6, 2016

...content at a clip that would fulfill the SEO strategy we’d put in place earlier in the month. We’d already worked through the cultural shifts that would need to happen at the agency in order for the team to reliably...

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Article

Never Mind The Bollocks, Heres The Website!

an Article published on October 8, 2008

...– to lead them – and were here to help you do it. Lets review their information architecture, lets develop a content strategy and get a vibrant, and realistic SEO campaign in place. Read Chris Butlers blog. Read every newsletter...

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