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Prospect Experience Design

Litecontrol.com Goes Live

an Article published on June 17, 2011

...the product detail pages instead of the home page. This reflects a content-driven design process rather than an aesthetic-driven one. A site’s home page is usually a single, unique template. Starting with a low-level page that contains a lot of...

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Article

Prospect Experience Design

What is Important? (or, A Case Against the Grid Homepage)

an Article written by Christopher Butler on June 20, 2014

...to our “What We Do” page. Again, in the main navigation and what most visitors want to know anyway. 10% of visitors went to our blog landing page 7% of visitors went to our “Contact Us” page 5% of visitors...

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Article

Content Strategy

These Tools Will Help You Write Better Positioning Statements

an Article written by Christopher Butler on December 13, 2018

...your message is as clearly articulated on every page of your website as it is on your home page. Your positioning copy must be visible everywhere. A prospect will read an article on your site for the first time and...

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Article

Prospect Experience Design

How to Prototype a Website

an Article written by Mark O’Brien on June 5, 2012

...page, or at least each type of page, on the website. You can deal with some pages, like “Privacy Policy,” quickly, but other page types, such as complex product detail pages, may individually require a few hour-long sessions to work...

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Prospect Experience Design

Inside the Redesign of Merge Records

an Article published on March 7, 2014

...the Artist Landing Page We “borrowed” this idea from Instagram, and I think it gives some vibrancy to a page that would have been mostly a dry list without it. The “quilt” features images of Merge’s artists and slowly replaces...

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Podcast

Consider This Season 1, Episode 2: You Never Have to Write Again

a Podcast hosted by Lauren O'Brien on November 30, 2017

https://soundcloud.com/considerthispod/season-1-episode-2-you-may-never-have-to-write-again/s-Kn9MY Transcript Lauren Siler: Hello and welcome to Episode 2 of Consider This. I am Lauren Siler. I’m the director of content strategy here at Newfangled. Julia Vanderput: I’m Julia Vanderput and I’m a content marketing strategist at Newfangled. Lauren...

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Article

What Makes Newfangled Newfangled: Our Agency Friends

an Article written by Mark O’Brien on January 27, 2014

This is part one of a three-part series on a few thoughts I’d like to share on what makes Newfangled tick: our clients, our people, and our space. I’ve learned something about myself recently: I’m an outward processor. I learn...

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Article

Email Marketing

Guest Post by Eric Holter: 6 Reasons Why Google’s Improved Flash Indexing Isn't an "Invitation"

an Article written by Christopher Butler on September 21, 2009

...site that either needs to be in Flash (web applications) or chooses to be in Flash should definitely adopt these practices. Meta Data: One of the most important SEO practices is thinking through page specific meta data like browser titles...

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Article

The Impact of Pausing Your Content Strategy For The Holidays

an Article published on December 5, 2017

...get your database back on your site and engaging with more of your thought leadership. It turns your c-suite into thought leaders. And it is also especially important for SEO strategy. Your content plan and SEO strategy Search engine crawlers...

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Article

Video Just Got Easier

an Article written by Christopher Butler on November 30, 2008

...– – – – – – – – – – – – Because this newsletter has been all about video, I also wanted to include a few videos made by the Newfangled crew: From Mark O’Brien From Able Parris A...

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