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Article

A Discussion with Taan Worldwide's Peter Gerritsen: Part 1

an Article written by Mark O’Brien on April 15, 2014

...the most common issues we see with agency websites today. Peter: Thank you, Mark. Thanks for joining me. Mark O’Brien is CEO of Newfangled, which is based in North Carolina and an office in Providence, Rhode Island. Newfangled is a...

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Podcast

CRM

CRM + AI = What Should I Do Next?

a Podcast hosted by Christopher Butler on March 29, 2018

...been in our audience for a very long time, Mark, who Lindsey’s referring to, is our CEO and is principally involved in sales. So this idea of adopting a system like this, it needs to be built around both what...

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Article

Content Strategy

What to Do When Prospects Don't Read Your Case Studies

an Article written by Christopher Butler on February 9, 2021

...page, our capabilities landing page, our service pages, our case studies, and our home page. The Cobbler’s Children Need to Go Someplace The age-old problem of producing case studies almost always invokes the same phrase, “the cobbler’s children have no...

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Article

Content Strategy

What Should A CMS Do?

an Article written by Mark O’Brien on August 30, 2012

...For example, if the page is the last page in a step-based series of pages which talk about how you work with clients, it could be assumed that this prospect may be interested in working with you, so you’d want...

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Article

What I've Learned (or, the Longest Post Evar)

an Article published on July 23, 2010

Well, my ducks, this is my last week at Newfangled. After just about 2 years here, I will be leaving to start library school. It’s often mentioned around here that project management at Newfangled is a role with a steep...

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Article

Prospect Experience Design

Once You See This Telltale Sign of Bad Marketing, You’ll Never Look at Your Favorite Websites The Same Way Again

an Article written by Christopher Butler on August 26, 2021

...is Not Just the Home Page’s Job The home page is just one page of a website composed of many, all of which much take their design cues from the marketing function of the site itself and the paths its...

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Article

Prospect Experience Design

How to Test a Website in Ten Seconds

an Article written by Christopher Butler on February 11, 2014

...the page’s design — pretty traditional, boxy. In the second test, he remembered much more. By the time I asked him about searching for this page, he even recalled the page’s title, almost exactly. So, the point: the second page...

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Publication

Making Sense of the Data

a Publication written by Christopher Butler on December 11, 2012

...a page along with the number of views it has received. If the report displays a page with 870 views and a bounce rate of 67%, it implies that 583 (870 x .67) of those views bounced. But that is...

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Article

Prospect Experience Design

Making Sense of the Data

an Article written by Christopher Butler on June 19, 2012

...a page along with the number of views it has received. If the report displays a page with 870 views and a bounce rate of 67%, it implies that 583 (870 x .67) of those views bounced. But that is...

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Article

Prospect Experience Design

Visual Design Evolution

an Article published on November 3, 2014

...page layouts so we could explore more design options at the beginning of the process. A year ago we began including comprehensive style guides as a design deliverable (in addition to mood boards and page layouts). The style guide is...

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