Search Newfangled

Article

Why we do SEO (the way we do)

an Article published on November 20, 2012

Since 2008, we’ve pointed to the standard Newfangled guide to SEO as a primer on best practices for getting your site best prepared for Google and other search engines.  As much as everything else on the Web has changed since then,...

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Article

Email Marketing

How to Do More (with Less) with Your Website

an Article written by Christopher Butler on February 28, 2011

...more, start with our newsletter on in-depth website measurement. 2. On-page SEO I just published an article on SEO in December—How SEO Works—which covers how search engines work and the specific ways you can optimize your content for them—so I...

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Article

Prospect Experience Design

Guest Post by Eric Holter: A Critique of Closerlook's Website

an Article written by Christopher Butler on August 25, 2009

...a high priority. It’s a worthwhile exercise to examine each sub-page as though it were your home page. After all, these pages will function as surrogate home pages (at least in terms their first impression function). You’ll want to help...

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Article

Google Analytics: Getting Out of the Way in a Good Way

an Article published on December 1, 2009

...page from another domain, the rest of your page will wait until their server responds. It’s never fun waiting on someone else to finish their job so you can finish yours, and that is precisely what browsers have to do....

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Article

Content Strategy

Using Analytics to Ensure You're Getting the Most From Your Site

an Article written by Mark O’Brien on July 24, 2012

...it. If you notice that your site’s most crucial pages, such as the home page, portfolio page, and contact page, had bounce rates higher than forty percent, I recommend taking action to remedy the problem. However, if your bounce rate...

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Article

What's Lost (and Gained) From Print to Web to Tablet

an Article written by Christopher Butler on July 13, 2010

...one-page print article becomes one webpage, in the same way that a three-page print article will likely become one webpage. When you flip through a magazine, considering the number of pages for various content types gives you a sense of...

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Article

Prospect Experience Design

The Four Essential Elements of an Agency's Service Landing Page

an Article written by Christopher Butler on August 25, 2016

...case studies in a way that is easily scannable. Stick to a name, a brief abstract, and a clear button that directs them to another page dedicated to the case study alone. Navigating to a case study detail page is...

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Prospect Experience Design

The Permanent Transition

an Article written by Christopher Butler on November 19, 2014

...plenty of work to go around! And things have only gotten more complex. The general method that database-driven websites made us cobble together was, rather than building websites page by page — the Dreamweaver way — we’ve been building them...

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Podcast

Content Strategy

Demystifying Evaluator Content: Why Expert Firms Need to Embrace Their Confidence

a Podcast hosted by Mark O'Brien on July 1, 2021

...are already having in their heads about a pain point.” John Nugent, Content Marketing Coach at Newfangled Which positioning page on Newfangled’s website brings in the most prospect feedback and why. How to sell your firm without being a “salesman.”...

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Article

Prospect Experience Design

2013: The Year in Review

an Article written by Christopher Butler on December 17, 2013

...– Lauren Clarke, Project Manager   “Lisa’s post on being happy was simple, beautiful, and gets to the heart of why we come to work every day.” – Dave Mello, Senior Developer   “I choose Chris Butler’s recent newsletter, Don’t...

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