Search Newfangled

Article

Paid Media

You Have to Get Out There

an Article written by Mark O’Brien on February 28, 2020

...a great deal over these past 12 years of being on the road so often. That’s a fact. If I, and others at various times, hadn’t done this to the degree we have, Newfangled would probably look a lot like...

Read Now About

Whitepaper

Content Strategy

A Predictable Struggle: Avoiding the Common Pitfalls of Digital Marketing

a Whitepaper written by Lauren O'Brien and Christopher Butler on November 17, 2016

Access Now

In this white paper, four category experts from Newfangled have come together to identify the main issues across four operating components of the digital marketing ecosystem — Content Strategy, Marketing Automation, CRM and the website — that contribute to expectations...

Access Now About

Article

Email Marketing

Benchmarking the High-Performing Agency Website, Part II: Email Deliverability & List Cleanliness

an Article published on March 30, 2015

...address from which your mail is sent. Most email marketing or marketing automation platforms will be sending your email from a shared IP address. At Newfangled, we have purchased a dedicated IP address that is used only by us and...

Read Now About

Event

ConvergeSE 2015

an Event written by Christopher Butler on February 24, 2015

Newfangled’s COO, Christopher Butler, will be a keynote speaker at the 2015 ConvergeSE conference, which will be held in Columbia, SC in April....

Read Now About

Article

CRM

Enforcing Salesforce Data Standards With Validation Rules

an Article published on March 12, 2015

...the data meets the standards. Let’s walk through building a validation rule, using an actual example from the Newfangled org. When a sales user marks an opportunity as “Closed Unqualified,” we have a custom field called “Unqualified – Reason” to...

Read Now About

Article

Strategy Sessions: Improving email deliverability and inbox placement

an Article written by Lauren O’Brien on February 18, 2015

...if people receiving that mail are unsubscribing or if they are getting put in spam folders, etc. If that’s happening a lot, you’re going to get dinged on your sender reputation. What we do at Newfangled is all of our...

Read Now About

Article

Prospect Experience Design

Designing CTA Form Fields for a Better User Experience

an Article published on June 4, 2014

...it So, what makes a form both inviting and attractive? First off, don’t hide the form fields! You see this pretty often these days (including here on Newfangled.com — for the moment, anyway), where a CTA displays an offer, and...

Read Now About

Event

High Five Conference

an Event published on August 23, 2014

Christopher Butler, COO of Newfangled, spoke at the American Marketing Association’s High Five Conference, participating in a moderated conversation on Rethinking Entrepreneurship....

Read Now About

Article

Interview: Anaezi Modu, ReBrand

an Article published on July 15, 2008

...Just visit the blog and leave a comment. I’ll be starting one for ReBrand, hopefully soon. What am I waiting for? Great question. No more excuses! You great folks at Newfangled have been incredibly helpful and supportive about getting one...

Read Now About

Article

Prospect Experience Design

Interview with Eric Holter on Website Prototyping

an Article written by Christopher Butler on March 29, 2011

This month’s newsletter is all about website prototyping from a designer’s angle. In anticipation of that, I sat down last week for a few minutes with Newfangled’s founder, Eric Holter, to chat about how he discovered the value of the...

Read Now About