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Win Without Pitching Webinars

an Article written by Mark O’Brien on June 2, 2009

Blair Enns, one of Newfangled’s mentors, has an excellent two part webinar series coming up that I’d recommend to any agency that is interested in sharpening their positioning in order to increase their sales close rate. “Positioning Your Firm, Part...

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Email Marketing

Browser Consistency and Popularity

an Article published on August 19, 2009

...the right is taken from a Newfangled site that is currently in development. The top line is from Internet Explorer; the bottom is from Firefox. They are both taken from the exact same spot on the exact same site with...

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Building Great Websites--and Keeping them that Way

an Article written by Mark O’Brien on October 29, 2009

Our journey from consultants to implementors and back to consultants again. Newfangled is a very active place; things are always growing, changing, and being refined. Of all the new things going on, I am most excited about our new support...

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Work Hard, Play Hard

an Article written by Mark O’Brien on February 17, 2010

...satisfaction, and then work becomes skewed and strange–things fall apart.” Some people can sleep four hours a night and work 16 hours a day plus weekends. That’s cool, but it’s not me, and it won’t be anyone at Newfangled either....

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Developing A Social Media Identity

an Article published on July 13, 2012

...and blog posts. Below are examples of ways Newfangled uses social media to connect with our community. Example of questions Chris Butler asked on LinkedIn about Twitter preferences. You should check out the answers he received. They may help with your...

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How A Content Strategy Helps to Retain Clients

an Article written by Mark O’Brien on June 22, 2011

Monday, June 6th was a great day at Newfangled. Litecontrol, one of our best and longest-tenured clients, went live with the new website we built for them. If it weren’t for our content strategy, we very well might not have...

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Prospect Experience Design

I Still Love Design

an Article published on March 11, 2011

During a recent performance review, I was asked to think about my role as Newfangled’s Creative Director and what part design plays in my life. In other words, do I still have a hunger for design, and if so, why?...

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Prospect Experience Design

Partnering with Justin Kerr Design

an Article written by Christopher Butler on August 16, 2016

...design partner, Justin Kerr Design. Justin worked for Newfangled for sixteen years and distinguished himself in that time as the best web designer any of us had ever worked with. He understands interaction design and simplicity better than anyone I...

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Email Marketing

Progressive Profiling and Smart CTA Best Practices

an Article published on September 16, 2019

Newfangled has been utilizing and preaching progressive profiling and smart calls to action (CTAs) for a number of years now, and we are still advocating for these features today. However, in that time, some of our recommendations have changed. In...

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Careers

a Page published on September 1, 2016

Newfangled is a digital marketing consultancy for firms that are differentiated by their expertise. We give our clients the strategy, technology, and habits they need to take control of their future by owning their marketing. We’re always looking for people...

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