Search Newfangled

Article

Prospect Experience Design

How Sketch is Making Photoshop Better

an Article published on December 3, 2015

...work out the responsive breakpoints for a web page template. I can see all the breakpoints at a glance and I don’t have to stack up multiple breakpoints in a single layout. Once I’ve created my full-size layout I simply...

Read Now About

Article

Prospect Experience Design

Screencast: Using Keyword Data to Improve Your Site

an Article published on March 23, 2010

...Imitate > Predict Start with problematic keywords and their corresponding landing pages, and then focus on tweaking one page at a time. Imitate users’ experience when they use a specific keyword to reach a page.  What did they search for,...

Read Now About

Article

Content 101

an Article written by Christopher Butler on October 31, 2010

...World” post is still on the first page, please take down your blog until you’re certain you can commit to it. It’s going to take a lot of time and perseverance to gain traction; don’t expect instant engagement. Oh, and...

Read Now About

Article

How to Write a White Paper

an Article written by Tema Flanagan on June 11, 2019

...followed by the form to access the full content. When the user submits the form, the rest of the content is released inside of the existing web page on the site. From this page, the reader can not only consume...

Read Now About

Article

Email Marketing

Measuring Marketing ROI with Marketing Automation

an Article published on August 25, 2014

...that the webinar had a bigger impact on that lead’s decision to purchase than viewing any single web page, so you would give more weight to webinar attendance than to web page views. As you continue to bring in more...

Read Now About

Article

Prospect Experience Design

2013 Year-End Design Resource Review

an Article published on December 20, 2013

...way of presenting wireframes, mood boards or page mockups (instead of attaching them to an email or creating a PDF) you should check out InVision. Once you sign up, you can create presentations and invite team members and collaborators to...

Read Now About

Article

Prospect Experience Design

Maintaining Great Information Architecture Over the Lifespan of Your Website

an Article published on May 12, 2014

...typically doesn’t change very often, but you’ve just added a new service, and it needs to be showcased on the site. So, you add a new page and situate it in a way that makes sense in the site menu....

Read Now About

Article

The Definition of Content Strategy

an Article written by Mark O’Brien on June 19, 2012

...so, the content cannot be hidden inside an image, a Flash movie, a PDF file, or behind a login. The content, in full, needs to be right there on the page for the world to see. Not putting your content...

Read Now About

Article

Prospect Experience Design

The Five Essential Prospect Engagement Points

an Article written by Christopher Butler on March 29, 2019

...forms on positioning pages should be arranged according to the flow of the page’s content. Opportunity forms operate as filters, which means that reading the page’s content should be considered a prerequisite of completing the form. This is why positioning...

Read Now About

Article

The Case For a Marketing-Focused Agency Website

an Article published on January 5, 2009

...system you have been watching everything this person has been doing on your site. You know every single page they have been to, how long they spent on each page, and how long they spent on the site on every...

Read Now About