Carefully crafted content — content that conveys your firm’s unique perspective and speaks to your prospects’ most pressing business needs — is at the heart of Newfangled’s digital marketing program. Yet many businesses struggle to “feed the machine” with fresh, quality content month after month. We designed our content development services to bridge the gap between our clients’ expertise and their limited bandwidth to put it in writing. As Newfangled’s Director of Content Development, I lead our team of content marketing writers and work to refine and optimize our content development offerings.
My career trajectory has been more of a winding path than a straight line, including everything from working as a former project manager for Newfangled to baking pastries and running an organic farm. However, writing and editing are my true professional home base. Over the past 15 years, I’ve honed these skills in a wide variety of contexts. I’ve produced digital content for a broad range of clients and edited everything from blog posts to book manuscripts. In addition, as a former food writer, I co-authored and authored two cookbooks published by Random House and UNC Press, respectively.
When I’m not at my desk, you can find me baking, doing yoga, reading advice columns (guilty pleasure!), and spending time with my two sweet kiddos.