Tema Flanagan

Director of Content Development

Carefully crafted content — content that conveys your firm’s unique perspective and speaks to your prospects’ most pressing business needs — is at the heart of Newfangled’s digital marketing program. Yet many businesses struggle to “feed the machine” with fresh, quality content month after month. We designed our content development services to bridge the gap between our clients’ expertise and their limited bandwidth to put it in writing. As Newfangled’s Director of Content Development, I lead our team of content marketing writers and work to refine and optimize our content development offerings.

My career trajectory has been more of a winding path than a straight line, including everything from working as a former project manager for Newfangled to baking pastries and running an organic farm. However, writing and editing are my true professional home base. Over the past 15 years, I’ve honed these skills in a wide variety of contexts. I’ve produced digital content for a broad range of clients and edited everything from blog posts to book manuscripts. In addition, as a former food writer, I co-authored and authored two cookbooks published by Random House and UNC Press, respectively.

When I’m not at my desk, you can find me baking, doing yoga, reading advice columns (guilty pleasure!), and spending time with my husband, our two small children, one Australian shepherd, and three rather large Suffolk Punch draft horses.

Recent Articles
Article

How to Strategically Repurpose Content to Get the Most Bang for Your Buck

Creating expertise-based website content is a daunting task for most of the agencies we work with. It's no wonder: producing 3000 words of fresh content per month is quite an undertaking. Thankfully, there are several ways to help ease the burden. One of those is content repurposing.  Content repurposing is all about maximizing the content you create by leveraging it across multiple platforms. The catch, of course, is that you have to do so thoughtfully, or else you’ll risk coming across as repetitive to site visitors or — just as unfortunate — getting docked for duplicate content by Google’s bots.

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A Content Strategist’s Guide to Creating Content for Key Positioning Pages

Your key positioning pages are the areas of your site that describe your business in detail, including who you are, what you believe, what your niche is, and how you work. They may also talk about specific processes, services, products, and even pricing. While key positioning pages tend to fall under the purview of brand strategists rather than content strategists, there’s plenty to say about how to approach this incredibly important content from a content strategy perspective. Here are a few key takeaways.

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Email Marketing

Producing Content for Marketing Automation

Quality content and marketing automation go together like peanut butter and jelly, like bows and arrows, like gin and tonic, like — you get the idea. Hopefully this isn’t really news to many of you, especially not to our clients who are already following the Newfangled model and using content to fuel their marketing automation activities. What I want to talk about today is the role of content in that equation, as it specifically relates to marketing automation. In doing so, I want to focus on the content opportunities and requirements that go beyond the usual “3000-words-per-month” recommendations.

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Article

The Evolution of Content Marketing: a Personal View

Sonja Jefferson is the author of the Valuable Content Marketing book and MD of Valuable Content, a long-established, UK-based content marketing consultancy. She started her company over a decade ago, way before “content” and “content marketing” became the buzzwords they are today. We wondered how she’s seen content marketing grow and evolve over those years, so we asked her if she’d be interested in writing a guest post for our blog. Here is Sonja’s personal journey and the changes she’s noticed in content-land along the way.

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Article

Why We’re Offering Content Strategy Consulting Services

I recently wrote a piece for our blog about the changes we’ve made over the past several months to Newfangled’s internal content production processes — changes which amount to a new system for managing our content marketing and which have already proven themselves. Since putting this new system in place, our output has increased by 85%. Now that our system is solidified and proven, we want to offer it to you.

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Article

How We Increased Content Production by 85% Last Quarter — And Got More Efficient, Too

Newfangled produces a lot of content of each month. I mean, really — a lot. That’s been the case for a long time, but we’ve recently experienced a pretty significant jump in output. Let me quantify that a little more concretely. Last month (January 2014), we published a whopping 20,000 words of content comprised of one newsletter, one case study, and ten blog posts. How on earth does a company of our size (there are about twenty of us on staff), with exactly zero full-time, dedicated writers manage to produce that much content? Well, we recently made some pretty significant changes in how we manage our content strategy. The payoff has been increased output and a more sustainable model. Here's what we've done to increase production by 85% and get more efficient, too...

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