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Article

Browser of the Future?

an Article published on August 8, 2008
...for the correct action item. What I found more far more intriguing (and executable) is the dummy NYT sports page used in the first video. It was designed by Andy Rutledge from Unit Interactive and contains some great UI concepts....
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Self-Editing for the Nonprofessional Writer

an Article published on December 4, 2009
...any reading path other than the natural start-to-finish one should help with this. General tips and tools Print it out. It’s worth repeating, because it’s surprising how much that simple change can make an error jump off the page. Look...
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Score a Content Touchdown

an Article published on September 27, 2010
...reinforce your brand, increase brand awareness, and bring in more sales and revenue.  The strategy helps define what type of content you are going to put on the page.  And then you can use tactics like a blog or newsletter,...
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CRM

Bridging the Communication Gap

an Article published on October 12, 2010
...quickly go awry. Luckily, I’ve found a number of tools over the years that allow me to close that gap and rest assured that we’re on the same page. Here are a few of these that I find particularly helpful....
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Prospect Experience Design

The Art of Letterpress

an Article published on February 18, 2010
...letterforms to create a printed page.  There are still a few letterpress-age terms that survive today such as kerning, leading, uppercase and lowercase. While I appreciate the convenience and speed of digital typesetting, I think it’s important to appreciate the...
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Quality Assurance For Developers

an Article written by Dave Mello on February 15, 2010
...render correctly with no blatant braking/alignment issues. If an image is going to be a banner graphic at the top of the page, make it work that way. Holding text can be made contextual by simply adding the description of...
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Creativity and Efficiency in Web Writing

an Article published on January 19, 2010
...not easily controlled. It triggers reactions that depend on the reader’s own feelings and experiences, rather than just the facts on the page; it asks to be unpacked in ways that can send the reader’s thinking off in other directions....
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My Love-Hate Relationship with Email

an Article published on December 10, 2009
...I can answer and get on with my day. The frustratingly best emails are the ones that feel like I opened up a James Joyce novel to a random page and started reading. I’m sure this email has some context...
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