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Prospect Experience Design

You Probably Need a Stock Imagery Style Guide

an Article written by Christopher Butler on April 15, 2019

...example, on a content hub landing page, you may see that article in a list with a thumbnail next to it. Or, when it’s shared on Facebook, Twitter, or LinkedIn, you’ll see it in your feed with an image as...

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Content Strategy

Follow these Three Rules to Write a Better Case Study

an Article written by Christopher Butler on January 25, 2019

...case study only partial attention or scans the page, they should at the least come away with the right idea about the results of your work (see my recommendations for how to design a case study layout). Now remember, results...

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The Effect of Print on Demand Services on Web Content

an Article written by Christopher Butler on April 7, 2009

...book- this one 320 pages long, with more attention to text styling and size, as well as page and cover layout. I think the design changes I made will make the reading experience easier and nicer (I’ll post images when...

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Digital Conservation: Where Does My Facebook Data Go?

an Article written by Christopher Butler on March 31, 2009

...do a little digging. First, I Googled “what happens to my data if I delete my Facebook account?” I found this group page among the results, which claims that by using an obscure form on Facebook, your account will be...

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Prospect Experience Design

The Design of Your Content Is as Important as the Content Itself

an Article written by Christopher Butler on February 26, 2022

It’s one thing to design a website well; it’s entirely another to sustain its design. Design, after all, is not just a one-time project. It is an ongoing and exceedingly labor-intensive process, as active and fluid as producing the...

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Agency Spotlight: How Mission Adapted To Digital Insights For A Highly Optimized Digital Plan

an Article published on June 27, 2017

...dramatically improved. Their monthly metrics exceed our 2017 benchmark metrics for successful digital marketing for agencies, resulting in high growth: NAME VALUE Organic Search Traffic: Increased 50% Total site traffic: Increased 87.85% Site wide number of page views: Increased 22%...

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Content Strategy

Podcasting 101: How to Start a Podcast for your Firm

an Article published on September 12, 2018

...or any other audio or video posts you have. For example, if you host your podcast using Soundcloud, you can embed the media player at the top of page, below the article title, followed by a sentence or two of...

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A Few Unique User Interface Approaches for Ecommerce Sites

an Article published on June 4, 2008

...steps, Gap has put all the steps into one flexible flash-driven application. You can edit any of your information without having to load a new page, or click back on your browser by using the simple edit buttons beneath each...

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A Conversation About Better Lead Nurturing

an Article written by Lauren O'Brien on September 5, 2017

...page hopefully in the related content materials they can easily get to a gated piece of content. But the other approach that you could do is in the body of the email itself write out the article, so include most...

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Prospect Experience Design

Creative Questionnaire: Liz Dubois

an Article published on January 20, 2009

...in 2008. Current Project: Never just one! I am in the midst of illustrating three different features for Highlights Magazine, I just received a 32-page picture book from Scholastic to illustrate, and I am constantly working on the next line...

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