Search Newfangled

Article

Prospect Experience Design

Meet the new Village Fertility Pharmacy!

an Article published on August 7, 2009

I am pleased to announce one of the newest additions to the Newfangled family, the redesigned Village Fertility Pharmacy! This site, which went live on July 31, was a complete rebuild/redesign. The means that we went back to the drawing...

Read Now About

Article

Google Analytics Individual Qualification

an Article published on August 30, 2009

...is a screenshot of the page you’re brought to after completing the exam. Resources to use while taking the exam: Tool to build a regex to filter an IP range. Google API, the various tracking options Google offers. Cookies, what...

Read Now About

Article

Get started with metadata, and be part of the semantic web.

an Article published on October 4, 2012

...microdata and RDFa on the same page, as that will confuse a search engine. Okay, tech aside over.   Knowledge Graph Finally, I keep hinting at what’s going on with Google’s Knowledge Graph. To be clear, no one outside of...

Read Now About

Article

Why Did One Campaign Do Better Than Another?

an Article written by Christopher Butler on October 20, 2009

...with Less” compares to the others in the months to come. If It’s All About Conversions… However, if I evaluate success in terms of value added to Newfangled, particularly which articles generated further interest in our material, then I might...

Read Now About

Article

Content Strategy

Website Design Style Guide

an Article published on July 26, 2012

Last year, I produced a short tutorial video on how to prepare Photoshop (PSD) files for web production. It’s a quick overview of the process I use to properly set up and organize template files so that Newfangled’s developers can...

Read Now About

Article

Prospect Experience Design

The Search for an Efficient, Effective Prototyping Tool

an Article published on February 26, 2015

...be the responsible thing to do. It helps you manage expectations, leads to more informed questions and allows for better collaboration with the design team. Newfangled develops sites using WordPress (or our own proprietary CMS), so it made sense to...

Read Now About

Article

Prospect Experience Design

2010: The Year of Better Web Fonts

an Article published on December 1, 2009

...web-safe fonts in my projects. Newfangled has implemented sIFR to embed fonts into some of our sites, but we’ve restricted its use mostly to page heads because of the slow load time and the clunkiness of using flash and javascript...

Read Now About

Article

The Web of Tomorrow

an Article written by Christopher Butler on January 13, 2011

...missions. Beyond being scientifically groundbreaking, they dealt a significant blow to the American ego, one that was a catalyst for a ten year burst of scientific and creative work without which this web page, Newfangled, and much of contemporary culture...

Read Now About

Article

Paid Media

Reevaluating Expectations Around Marketing Results

an Article written by Mark O'Brien on January 5, 2021

...other part of the process as much as you’d like, at your own risk. But Newfangled is in the results business, and the results business doesn’t work that way. We’ve been focusing on the discipline of results-based marketing for creative...

Read Now About

Article

Prospect Experience Design

Partnering with Justin Kerr Design

an Article written by Christopher Butler on August 16, 2016

...design partner, Justin Kerr Design. Justin worked for Newfangled for sixteen years and distinguished himself in that time as the best web designer any of us had ever worked with. He understands interaction design and simplicity better than anyone I...

Read Now About