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Podcast

Agency Marketing Matters, Episode 3: How Big of an Audience Do You Need?

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on August 4, 2016

https://soundcloud.com/newfangled-agency-marketing-matters/episode-3-how-big-of-an-audience-do-you-need Mark: Hello, and welcome to the Newfangled Marketing Podcast. I’m Mark O’Brien, the CEO of Newfangled. Lauren: I’m Lauren Siler, director of marketing at Newfangled. Chris: I’m Chris Butler. I’m the COO of Newfangled. Mark: Today’s topic is about...

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Podcast

Content Strategy

Agency Marketing Matters, Episode 4: Don't Forget That Content Marketing is Marketing

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on August 18, 2016

https://soundcloud.com/newfangled-agency-marketing-matters/episode-4-dont-forget-that-content-marketing-is-marketing Chris: Hello. This is the Newfangled Marketing podcast. This is Chris Butler speaking. I’m the COO of Newfangled. Mark: I’m Mark O’Brien, the CEO of Newfangled. Lauren: I’m Lauren Siler, the Director of Marketing at Newfangled. Chris: We’ve been...

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Article

Newfangled's Triple Bottom Line

an Article written by Mark O’Brien on June 19, 2014

...us to achieve these goals. We can thank Chris Butler for a lot of that work. Once we met our metrics, it wasn’t too hard to stay there. Our system is pretty self-sufficient — you know, as long as the...

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Article

Some Thoughts on Running an Agency's Social Media Account

an Article written by Tema Flanagan on May 19, 2014

...the process of moving into a role with much deeper involvement in the everyday production of our content, it made sense for me to take over our Twitter account, too. As I was getting started, Chris Butler asked me to...

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Podcast

Agency Marketing Matters, Episode 8: The Marketing Maturity Index

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on November 10, 2016

...North America to help them use these different digital marketing tools and strategies to promote their own businesses. I’m Mark O’Brien, the CEO of Newfangled. Lauren: Hi, I’m Lauren Siler, the Director of Marketing at Newfangled. Chris: I’m Chris Butler....

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Agency Marketing Matters, Episode 9: The Two Main Factors That Will Determine Your Marketing Success

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on November 23, 2016

...different strategies and tools to further their marketing. I’m Mark O’Brien, the CEO of Newfangled. Lauren: I’m Lauren Siler, the Director of Marketing at Newfangled. Chris: I’m Chris Butler. I’m the COO of Newfangled. Mark: Today’s topic is about the...

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Our Experience is Our Data

a Podcast hosted by Christopher Butler and Mark O'Brien on March 1, 2018

...Transcript Chris: Welcome to Expert Marketing Matters, I’m Chris Butler. Mark: And I’m Mark O’Brien. Chris: And that’s it, laugh, what? Both laughing I was actually thinking about that, before we came in here to record. I can’t remember the...

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Article

What Makes Newfangled Newfangled: Our Agency Friends

an Article written by Mark O’Brien on January 27, 2014

...our target audience this past August, after Chris Butler and I met to talk big-picture strategy with Tim Williams. I’ve had lots of opportunities to change focus over the years and, as is appropriate, I’ve thought long and hard about...

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Article

I love typography, but this is a stretch.

an Article published on July 23, 2008

Chris Butler recently posted a link to an article by David Appell claiming that most of the blogosphere is pure fluff. I was skeptical of this claim but since coming across a blog devoted completely to the ampersand Ive started...

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Article

CRM

Why We've Started Offering Salesforce Consulting

an Article written by Mark O’Brien on December 16, 2013

...but it also means that we’re building a better product that has a greater opportunity to create success for our client. CRM — and specifically the integration of Salesforce — is another example. Chris Butler and I co-wrote a newsletter...

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