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Unfinished

an Article written by Christopher Butler on March 12, 2010

...page and see the most current event. This “Diary for the South Seas” was kept in 1839. Similarly, the blog format tends to place the most recent entry at the top, with previous entries cascading in reverse chronological order. This...

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Prospect Experience Design

Award Winning

an Article published on April 27, 2010

I recently received a direct-mail announcement for a website competition. The multi-panel fold out highlighted seven benefits of winning one of the coveted awards: a handsome plaque, a spot on the winners page of the organization’s website, mention in a...

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"Invisible" Wisdom, Part 1

an Article published on June 21, 2010

...the better service. Instead, they almost always choose what they are most familiar with. The example that Beckwith uses is that when Steve Edleman established Edleman Telemarketing, he ran a full-page ad on the back of Telemarketing magazine every month...

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CRM

How to Create Salesforce List Views

an Article published on August 13, 2014

...view looks. You can sort by different columns (ascending or descending) by clicking the column name once or twice. You can choose how many records to display on the page. If you are sorting on a column with text, an...

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Prospect Experience Design

Cool HTML5 Design Features

an Article published on July 8, 2010

...or down while it’s playing, right from the web page. There’s a video here from a developers conference in Australia demonstrating some of these features. As cool as each element is individually, imagine combining them, such as Canvas and SVG....

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Prospect Experience Design

Ten Things You Should *Definitely* Know About Ecommerce

an Article written by Christopher Butler on August 30, 2011

...prices, availability as well as promotions to other products and accessories that display on that product’s detail page. Just like I recommended with discounting schemes, the product taxonomy, whether it already exists or needs to created from scratch or amended,...

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Email Marketing

Increasing Email Deliverability

an Article published on October 1, 2013

...the added step. Whenever you have individuals opting into your list, you should give clear instructions on adding your email address to their address book, both on the sign-up page and in your first welcome/confirmation email.  If your email address...

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Cloud Computing and Privacy

an Article written by Christopher Butler on April 8, 2009

...makes a good point there. We chose to start sharing our data by using email services, but it wasn’t until advertisements started showing up on the right of our Gmail page that were related to the content of our emails...

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What is Growth?

an Article written by Christopher Butler on April 29, 2009

...a change recently to our pricing page, where we now talk about Total Managed Support. This isn’t exactly a new offering for us. In fact, our desire to offer comprehensive support and consultation to our clients has always been at...

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Understanding Twitter

an Article written by Mark O’Brien on August 4, 2009

...not with her intentionally tongue-in-cheek delivery, but rather with the face value of what she was saying. I had been using Twitter via my iGoogle page for quite some time. That interface only let me see the last few posts...

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