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Prospect Experience Design

Behind the Scenes: The Website Design Process

an Article published on January 5, 2012

A year ago, Chris Butler suggested I select one of our clients and chronicle the web development experience, diary-style, from the point of view as Newfangled’s Creative Director (the design department is a lonely place since I’m the only person...

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Podcast

Content Strategy

Say It Again

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on January 19, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/episode-11-say-it-again Chris Butler: Hello and welcome to the Newfangled Agency Marketing Matter Podcast. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Mark O’Brien: And I’m Mark O’Brien Chris: What we do is we want to get together every couple of...

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Podcast

Content Strategy

Making Your Message Meaningful to Your Prospects

a Podcast hosted by Lauren O'Brien on February 28, 2019

...This podcast is brought to you by Newfangled, a digital marketing consultancy focused on empowering experts to do better digital marketing. You can learn more about Newfangled’s digital marketing method at newfangled.com. Holly Fong: On your side of things, how...

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How To Do SEO

an Article published on February 29, 2008

...page title, so I’m making the editorial decision to truncate it for the visible page title. I’ll use “Determining Web Page Keywords” instead. Our CMS is designed to always uses “H1” tags for these visible page titles. If you’re hard...

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Podcast

Consider This Season 1, Episode 3: Writing is not enough

a Podcast hosted by Lauren O'Brien on December 14, 2017

https://soundcloud.com/considerthispod/season-1-episode-3-writing-is-not-enough/s-W3k9Z Transcript Lauren Siler: Hello, and welcome to another episode of consider this, my name is Lauren Siler. Julia Vanderput: I’m Julia Vanderput. Lauren Siler: And we today are going to be talking about tips for better writing. Julia Vanderput:...

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Podcast

Advice For Better Content Ideation

a Podcast hosted by Christopher Butler and Lauren O'Brien on June 22, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-12-advice-for-better-content-ideation/s-PjLbX Transcript Chris Butler: Welcome to the Agency Marketing Matters podcast. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Julia Vanderput: I’m Julia Vanderput. Chris Butler: This is episode 12 of the podcast in season two. A return from Julia...

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Podcast

Retaining Expertise, Reimagining the Business

a Podcast hosted by Mark O'Brien on September 28, 2018

...better digital marketing. You can learn more about Newfangled Digital Marketing method at Newfangled.com. Mark O’Brien: Okay, so you guys are both making a good case for marketing. That’s great. What is marketing? When you think about marketing, what is...

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Incrementally Building Your Marketing Machine

a Podcast hosted by Mark O'Brien on February 14, 2019

...by Newfangled, a digital marketing consultancy focused on empowering experts to do better digital marketing. You can learn more about Newfangled’s digital marketing method at Newfangled.com. Mark: The other thing we mentioned a few minutes ago that was really interesting...

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How To Do SEO, Part 2, Farming vs. Hunting

an Article published on March 26, 2008

...fact it’s every page other than the home page that are most likely to be the first impression page. Not nearly enough time is spent considering the overall impression and positioning of a sub-page Watch the video! when it functions...

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Prospect Experience Design

If Your Home Page Isn't Doing This, It's Broken

an Article written by Christopher Butler on September 11, 2020

...content, typically directed there by a list of “related articles,” or they will click the logo and navigate to the home page. If they do visit another article page, they will typically navigate from there to the home page. That...

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