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Podcast

Advice For Better Content Ideation

a Podcast hosted by Christopher Butler and Lauren O'Brien on June 22, 2017
https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-12-advice-for-better-content-ideation/s-PjLbX Transcript Chris Butler: Welcome to the Agency Marketing Matters podcast. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Julia Vanderput: I’m Julia Vanderput. Chris Butler: This is episode 12 of the podcast in season two. A return from Julia...
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Podcast
Content Strategy

Is Text Dead?

a Podcast hosted by Christopher Butler and Mark O'Brien on March 15, 2018
...listen to the episode using the player embedded above, or you can read a full transcript below. Episode Transcript Chris Butler: Welcome to Expert Marketing Matters. I’m Chris Butler. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: It’s just the...
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Podcast

Consider This Season 1, Episode 3: Writing is not enough

a Podcast hosted by Lauren O'Brien on December 14, 2017
https://soundcloud.com/considerthispod/season-1-episode-3-writing-is-not-enough/s-W3k9Z Transcript Lauren Siler: Hello, and welcome to another episode of consider this, my name is Lauren Siler. Julia Vanderput: I’m Julia Vanderput. Lauren Siler: And we today are going to be talking about tips for better writing. Julia Vanderput:...
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Article
Prospect Experience Design

Webpage Speed Dating

an Article written by Christopher Butler on September 27, 2011
...any words from the page he viewed. He noticed a subscribe call to action, as well as general page structure attributes. In the second test, Chris also did remember specific words from the page. He also noted the page’s design....
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Podcast

Marketing Plus Sales Equals the Right Message

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on April 27, 2017
https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-8-marketing-plus-sales-equals-the-right-message/s-1pfCQ Transcript Chris Butler: Welcome to The Agency Marketing Matters podcast. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: This is episode eight of season two, not that that matters. We’re getting...
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Article

How To Do SEO, Part 2, Farming vs. Hunting

an Article published on March 26, 2008
...fact it’s every page other than the home page that are most likely to be the first impression page. Not nearly enough time is spent considering the overall impression and positioning of a sub-page Watch the video! when it functions...
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Getting Feedback

an Article written by Christopher Butler on October 30, 2012
...of views each one received. If I choose a particular page from the list — “Checking Accounts,” for example… …we get a new screen that shows stats particularly for this page: the number of views this page has received, how...
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