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Podcast

Agency Marketing Matters, Episode 9: The Two Main Factors That Will Determine Your Marketing Success

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on November 23, 2016

...different strategies and tools to further their marketing. I’m Mark O’Brien, the CEO of Newfangled. Lauren: I’m Lauren Siler, the Director of Marketing at Newfangled. Chris: I’m Chris Butler. I’m the COO of Newfangled. Mark: Today’s topic is about the...

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Article

What I've Learned (or, the Longest Post Evar)

an Article published on July 23, 2010

Well, my ducks, this is my last week at Newfangled. After just about 2 years here, I will be leaving to start library school. It’s often mentioned around here that project management at Newfangled is a role with a steep...

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Content Strategy

Using Analytics to Ensure You're Getting the Most From Your Site

an Article written by Mark O’Brien on July 24, 2012

...it. If you notice that your site’s most crucial pages, such as the home page, portfolio page, and contact page, had bounce rates higher than forty percent, I recommend taking action to remedy the problem. However, if your bounce rate...

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Article

What's Lost (and Gained) From Print to Web to Tablet

an Article written by Christopher Butler on July 13, 2010

...one-page print article becomes one webpage, in the same way that a three-page print article will likely become one webpage. When you flip through a magazine, considering the number of pages for various content types gives you a sense of...

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Article

Prospect Experience Design

The Four Essential Elements of an Agency's Service Landing Page

an Article written by Christopher Butler on August 25, 2016

...case studies in a way that is easily scannable. Stick to a name, a brief abstract, and a clear button that directs them to another page dedicated to the case study alone. Navigating to a case study detail page is...

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Prospect Experience Design

The Permanent Transition

an Article written by Christopher Butler on November 19, 2014

...plenty of work to go around! And things have only gotten more complex. The general method that database-driven websites made us cobble together was, rather than building websites page by page — the Dreamweaver way — we’ve been building them...

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Article

Is that Really You?

an Article published on January 29, 2008

...to be found! However, I actually now show up among the top results for many specific searches that are actually relevant to me (i.e. chris butler blog, chris butler web, chris butler design, chris butler technology, chris butler risd, etc.)....

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Prospect Experience Design

2010: The Year in Review

an Article written by Christopher Butler on December 20, 2010

...I want to push a lot harder in the new year.” – Mark O’Brien, President The Modern Marketing Website October 15, 2010 by Mark O’Brien During this webinar, will discuss a range of topics from SEO, to CMS, to social...

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Article

A Discussion with Taan Worldwide's Peter Gerritsen: Part 1

an Article written by Mark O’Brien on April 15, 2014

...the most common issues we see with agency websites today. Peter: Thank you, Mark. Thanks for joining me. Mark O’Brien is CEO of Newfangled, which is based in North Carolina and an office in Providence, Rhode Island. Newfangled is a...

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Podcast

Content Strategy

Identifying Your Thought Leaders

a Podcast hosted by Lauren O'Brien on March 27, 2018

...Why don’t you tell me about that? Lauren Siler: I know, I know. I haven’t been in the office a little bit. It was fun. So for those of you who don’t know, Mark and I, we travel around. We...

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