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Whitepaper

Content Strategy

2017 Benchmarks for Agency Digital Marketing

a Whitepaper written by Mark O'Brien and Lauren O'Brien on March 7, 2017

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...digital marketing program: positioning, contact strategy, content strategy, website, CRM, and marketing automation. In this white paper, you’ll hear from three category experts inside of Newfangled about the necessary benchmarks for success in each element of the Agency Marketing Model....

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Article

Content Strategy

Rethinking the Case Study, Again

an Article written by Christopher Butler on August 26, 2016

Three years ago, I wrote an article called Rethinking the Case Study that has, by far and away, outperformed the majority of the articles I’ve ever published here at Newfangled. Every week, hundreds of readers discover our site through that...

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Hyperity

an Article written by Christopher Butler on March 5, 2010

Yesterday, the entire Newfangled team gathered for a one-day mini-retreat. This is something we do each winter as a sort of state-of-the-company event, where we go over company news, talk about various topics related to what we do as a...

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Article

A fool with a plan can beat a genius with no plan.

an Article published on August 7, 2008

...doing (not to say that some people get lucky), which is why weve been slowly placing more and more emphasis on strategy here at Newfangled and in our blogging. Its not because its trendy, its because it just makes sense....

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Article

Survey Data on What Users Want

an Article written by Christopher Butler on June 28, 2011

...articles, I also began a persona development process for our site, creating a list of interview candidates and then spending time speaking with each one over the phone to get feedback on their relationship with Newfangled and how they use...

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What is Our Tribe About?

an Article written by Christopher Butler on February 5, 2009

...is going to be much lower than the total number of members. So far, five of the twenty-five total discussions have been started by non-Newfangled participants, which is actually more than I would have expected for this early in the...

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Article

Email Marketing

Getting the right message to the right people: Segmenting your lists

an Article published on March 5, 2013

...that you can capture that information over time as the lead engages with your website.  Progressive profiling is included in most marketing automation solutions, including what Newfangled is implementing with Act-On.  Another solution to insure complete profiles is to purchase a...

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Let's outsource!

an Article written by Mark O’Brien on May 12, 2009

I just received a great email from some apparently very smart people about why I should outsource Newfangled’s programming work to India via the U.K. The subject line read: “Outsoucing Report: Outsoucing Why isnt Eveny One Doing it?” Great question....

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Article

CRM

5 Web Project Management Reminders

an Article published on November 2, 2012

...set docs that we send for most projects, and many educational blogposts and newsletters on the Newfangled site to support projects in process.   What else do I need to know? As a PM, I’ve learned a ton over the...

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To Comment or Not to Comment?

an Article written by Mark O’Brien on July 12, 2012

...fans the benefit of the doubt, assume the best, keep your cool, and be as gracious and edifying as possible. At Newfangled, we have been writing educational newsletters for over ten years now, and we only started receiving comments a...

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