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Article

How To Do SEO, Part 2, Farming vs. Hunting

an Article published on March 26, 2008

...fact it’s every page other than the home page that are most likely to be the first impression page. Not nearly enough time is spent considering the overall impression and positioning of a sub-page Watch the video! when it functions...

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Article

Prospect Experience Design

If Your Home Page Isn't Doing This, It's Broken

an Article written by Christopher Butler on September 11, 2020

...content, typically directed there by a list of “related articles,” or they will click the logo and navigate to the home page. If they do visit another article page, they will typically navigate from there to the home page. That...

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Article

Prospect Experience Design

Webpage Speed Dating

an Article written by Christopher Butler on September 27, 2011

...any words from the page he viewed. He noticed a subscribe call to action, as well as general page structure attributes. In the second test, Chris also did remember specific words from the page. He also noted the page’s design....

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Podcast

What Does Lead Nurturing Really Mean

a Podcast hosted by Christopher Butler and Lauren O'Brien on August 31, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-17-what-does-lead-nurturing-really-mean/s-DjKbe Transcript Chris Butler: Welcome to the Newfangled Agency Marketing Matters Podcast. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Holly Fong: I’m Holly Fong. Chris Butler: Holly, this is your first time on the podcast. Welcome to the table....

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Podcast

Agency Marketing Matters, Episode 7: The 2016 Newfangled Seminar Takeaways

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on October 27, 2016

...use these different digital marketing tools and strategies to promote their own business. I’m Mark O’Brien. I’m the CEO of Newfangled. Lauren Siler: I’m Lauren Siler, the Director of Marketing at Newfangled. Chris Butler: I’m Chris Butler. I’m the COO...

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Podcast

Content Strategy

The State of Content Marketing in 2020

a Podcast hosted by Lauren O'Brien and Mark O'Brien on January 30, 2020

...this episode, Lauren and Mark discuss the most common challenges for expert firms doing content marketing today, and what aspects of content marketing’s evolution will affect them most. From choosing the right formats, to getting SEO right, to communicating with...

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Article

Getting Feedback

an Article written by Christopher Butler on October 30, 2012

...of views each one received. If I choose a particular page from the list — “Checking Accounts,” for example… …we get a new screen that shows stats particularly for this page: the number of views this page has received, how...

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Podcast

Agency Marketing Matters, Episode 10: Tell Them What You Do and What To Do

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on December 8, 2016

...you are joining us. My name is Lauren Siler. I am the Director of Marketing here at Newfangled. Chris Butler: I am Chris Butler. I am the COO of Newfangled. Mark O’Brien: I am Mark O’Brien. I am the CEO...

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Podcast

Content Strategy

The Writer/Editor Dynamic

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on March 2, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-4-the-writereditor-dynamic/s-lTCIv Chris Butler: Hello, and welcome to the Newfangled Agency Marketing Matters podcast. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: We’re getting together again in this back corner of Newfangled headquarters...

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Article

How SEO Works

an Article written by Christopher Butler on December 31, 2010

...SEO that is well worth your time. With that in mind, look back at the differences between the page title and the title tag for this page. The page title is longer than I’d want the title tag to be...

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