Search Newfangled

Article

Content Strategy

How to Build Awareness With Duplicate Content Without Sacrificing Organic Traffic

an Article written by Ashley Robinson on June 22, 2021

...with duplicate content While your content isn’t actively demoted in search results, having duplicate content can complicate your SEO strategy.  One complication to your SEO strategy relates to content on your site competing against itself when it appears on a...

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Podcast

Content Strategy

Podcasting Behind-the-Scenes

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on September 13, 2018

...lesson. It has to do with SEO. There has been a question since we begun this podcast about how does this play into the more traditional view of content marketing, which is you write stuff so that Google can index...

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Article

What's Good for Google is Good for the Gander

an Article written by Mark O’Brien on January 10, 2012

Google has made it simple for us. When talking about SEO, the only SE you really need to consider is Google. They have had over sixty- five percent of the organic search engine market share for the past ten years...

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Article

How To Succeed With Google

an Article written by Mark O’Brien on January 12, 2012

...to get it out of the way at the outset. You have to write. If you regularly add unique, expertise-based content to your site, then SEO will be easy. We will take a close look at how exactly to do...

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Podcast

Launching and Promoting Your Podcast: Marcus dePaula Shares His Secrets

a Podcast hosted by Christopher Butler and Mark O'Brien on July 13, 2019

Is there an SEO of Podcasting? OK, so you’ve got your idea, format, recording set up, scripts, and first episodes put together. Now what? What’s the best way to get your podcast launched? How do you make sure that people...

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Article

Why Do You Have a Website?

an Article written by Christopher Butler on May 22, 2012

...Because they’d ignored SEO for years, while continually prioritizing “creative” website designs that overruled the technical decisions that would have made them more discoverable. But even if you really get SEO and continually work on boosting your pages’ rankings, search...

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Article

There Are Only Three Good Reasons for Content

an Article written by Christopher Butler on December 12, 2013

There are really only three good reasons to put content on your site. They are: SEO Lead Development Sale That’s it. Content can serve any or all of these purposes, but if it isn’t intentionally created and managed for any...

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Article

Content Strategy

Should You Post Your Content on Medium?

an Article written by Christopher Butler on December 9, 2019

...has it and Medium keeps it. Whatever “authority” you’d get by publishing on Medium is a tiny residual of what Medium keeps for itself. As far as “authority” is defined in terms of SEO, you’d get absolutely none. The Crowdbiotics...

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Article

Your Team May Fight Content Marketing. Here's How to Fight Back.

an Article published on March 20, 2019

...speaking to your target audience in the right way and framing your content effectively. “I don’t know how to write for SEO.” So you’ve heard all about how content marketing is going to help you generate new opportunities for your...

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Article

Getting Feedback

an Article written by Christopher Butler on October 30, 2012

...should be when it comes to SEO: creating content that describes your expertise for those who are using Google to search for it, but don’t yet know about you specifically. Being #1 on Google for your own name is not...

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