Search Newfangled

Article

Content Strategy

Craft

an Article written by Christopher Butler on June 28, 2013

At some point today, take a few minutes to watch one of the short (3 min max) videos in this collection: The Makers of Things There are four to choose from — each really just briefly meditates on the beauty...

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Webinar

Using Personas to Build Better Websites

hosted by Mark O’Brien on January 1, 1970

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This webinar will explain what user personas are and how to use them to build sites with more effective content and lead conversion paths....

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Publication

On Digital Davids and Goliaths

a Publication written by Christopher Butler on December 11, 2012

...offline, bespoke content experience that intimately connects the creator with the consumer. You subscribe to someone, and that person sends you something in the mail: very cool. Each of these efforts is positioned to scratch a very particular itch. Whether...

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Article

The Internet is a Work in Progress

an Article written by Christopher Butler on March 3, 2009

...difference in time spent online between 1996 and today is a clear indicator not only of the increase in content and time spent online, but also the increase in dependence we all have on the Web. Though we offer strategic...

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Article

Prospect Experience Design

Managing the Design Process

an Article written by Christopher Butler on July 8, 2009

...a very strong point of view of how the website should take shape- an opinion that comes from our expertise in information architecture, usability, search engine optimization, and content strategy. The same should be true of the design process, and...

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Article

What Are You Listening To?

an Article written by Christopher Butler on July 22, 2009

I’ve been enjoying many posts lately that fit into the “recommended reading” category- posts that list links to articles and/or books and explanations of why they’re worth checking out (it’s a content strategy). But I also listen to many audiocasts...

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Webinar

7 Techniques for the Post-Responsive Designer

hosted by Christopher Butler on November 12, 2014

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Key topics covered include: The Visual Inventory Mood Boards 2.0 Testing Typographical Systems Creating Grids in your PSDs Creating Styleguides Modular Content Pattern Libraries...

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Article

Content Strategy

There is progress and there is maintenance. They are different kinds of work. Both are necessary.

an Article written by Christopher Butler on August 6, 2014

Good news! I’m going to make this short and sweet. Think of your website as if it’s your body. That big redesign project was you getting in shape. You quit smoking. You went to the gym. You got ripped. You...

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Article

Prospect Experience Design

What's Cool About Brahmin.com: Product Search

an Article published on October 15, 2009

...took the autofill concept and applied it to the content that was most important for users to find: the products. If you go to brahmin.com and start typing in a search query, you’ll get a dynamic recalculating list of products...

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Article

Digital Conservation: How Much More Can We Expect?

an Article written by Christopher Butler on April 1, 2009

...unfathomable amount of data, and that’s just the “professional” stuff. Add to that all the user-generated content, like what I listed above. Can we really sustain it? Is “the cloud” really the right metaphor? What about the “the attic?” or...

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