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Podcast

Agency Marketing Matters, Episode 6: How to Say What You Do (And Why That's So Hard)

a Podcast hosted by Christopher Butler and Mark O'Brien on September 15, 2016

https://soundcloud.com/newfangled-agency-marketing-matters/episode-6-how-to-say-what-you-do-and-why-thats-so-hard? Mark: Hello, and welcome to the Newfangled podcast. This is a biweekly podcast that deals with digital marketing conflicts that are a particular interest to marketing agencies. We are Newfangled and we work with marketing agencies all throughout North...

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Article

Content Strategy

This is The Best Way to Design Your Content Hub

an Article written by Christopher Butler on January 31, 2019

...choices affect the content displayed on the page as they use them. Content: The center of the page is typically reserved for the main contents of a page because that makes it easier for a user to quickly scan down...

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Article

The New Newfangled Website

an Article published on November 29, 2006

...not a very informative or memorable URLs. Our new site allows each page to be given a friendly file name. So, for example, the URL of this page is www.newfangled.com/new_website. These friendly file names add relevant words to each page’s...

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Article

Prospect Experience Design

This is The Best Way to Design Your Home Page

an Article written by Christopher Butler on January 3, 2019

An effective marketing website home page layout contains just four elements: positioning, work samples, testimonials, and expert content. The way you prioritize and arrange this information will have the greatest impact on the actions prospects take on this page. But...

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Podcast

Content Strategy

A New Way to Create Content

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on April 26, 2018

...you wrote a white paper about engagement styles. Cake, I suppose, could be an engagement style if you’re that kind of guy, Mark. Lauren: If you’re Mark. Chris: If you’re Mark. Mark and Eric, and Chris. If I had received...

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What is your page's real bounce rate situation?

an Article published on June 15, 2010

...better sense of what the page’s bounce rate means by putting it in the overall context of traffic to that page. Going back to Site X, let’s take another page from their site, one that’s meant as a pathway to...

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Podcast

Does Prototyping Still Matter?

a Podcast hosted by Lauren Clarke and Christopher Butler on July 6, 2017

...us on iTunes. If you do, please rate the podcast. That helps it spread around. You can find Newfangled at Newfangled.com. We hope to see you next time. Thanks a lot. Thanks, Lauren, for joining us. Lauren Clarke: Thanks for...

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Article

Prospect Experience Design

Designer's Diary: Rebranding a Local Non-Profit

an Article published on September 16, 2014

...and, if necessary, will replace it with their current logo for production. 3/26/14 Posted three page layouts today: home page, list page and modular page. I ended up with a marriage between mood board #2 and mood board #3 (more...

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How to Create a Content Strategy

a Page published on September 26, 2019

...are quite specific to whatever the blog topic on that specific page is about. They have a higher conversion rate because they’re only promoted to users via a blog detail page. Because those users who are reading the blog post...

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Article

Coping with Complexity

an Article written by Christopher Butler on August 31, 2009

...Additionally, this release includes wonderfully detailed reports that can be overlayed directly on each page, showing you when the page was last indexed, which sites refer traffic to the page, traffic rates, bounce rate, goal conversion rate, and even which...

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