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Prospect Experience Design

This is The Best Way to Design Your Capabilities Landing Page

an Article written by Christopher Butler on January 10, 2019

A capabilities landing page is a simple page that explains the purpose of a firm. It’s about your business function, not about you, the people that do the work. By paying the right attention to your capabilities landing page layout,...

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Privacy Notice

a Page published on May 24, 2018

...Changes to this Notice are effective when they are posted on this page. Contact Us If you have any questions about this Notice, please contact us: By email: privacy@newfangled.com By mail: 601 W Rosemary St. #213, Chapel Hill, NC 27516...

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Measuring What Really Matters

an Article written by Christopher Butler on May 31, 2010

...Looking closely at your conversion data, using reports like those I’ve reviewed in this article, should help you to pinpoint who that might be. Footnotes Our page on the Web Development Prototyping Process. This comes from a page of our...

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Podcast

Agency Marketing Matters, Episode 5: You Should Be Somebody's Client

a Podcast hosted by Christopher Butler and Mark O'Brien on September 1, 2016

https://soundcloud.com/newfangled-agency-marketing-matters/episode-5-you-should-be-somebodys-client Mark: Hello and welcome to the Newfangled Marketing podcast. This is a bi-weekly podcast that focuses on digital marketing topics that are of interest to marketing agencies specifically. We are Newfangled and we’re all about working with agencies across...

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SEO Quick Tips

an Article published on July 21, 2010

A question we hear from clients quite often here at Newfangled is “How do I get my site to rank higher with Google?”  And this is a topic that Newfangled has documented in depth on our site – to the...

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How to Use Google Analytics

an Article written by Christopher Butler on September 25, 2012

...Pricing is positioning, after all. Those visitors are likely to leave the site after concluding that Newfangled is not a good fit for their needs. If they entered our site on this page, they’d register a bounce. Now, it’s probably...

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Prospect Experience Design

Parallax Websites, the Right(ish) Way

an Article written by Dave Mello on December 10, 2013

...Ajax call. Below the links, we’ll add the placeholders that each “page” will be loaded into. <div id="nav"> <a class="mainnav" rel-container="page1" href="/parallax_test/page1.php"> Page 1 </a> <a class="mainnav" rel-container="page2" href="/parallax_test/page2.php"> Page 2 </a> <a class="mainnav" rel-container="page3" href="/parallax_test/page3.php"> Page 3 </a> <a...

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Podcast

Content Strategy

Stop Obsessing Over Keywords

a Podcast hosted by Lauren O'Brien on January 25, 2018

...talk more about Google Search Console, because particularly that piece of advice you just gave is really interesting, where you can go and fetch and tell Google to, “Hey, go index this new page, go crawl this page now that...

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Article

Content Strategy

The Best Content Audit Process: Revisit, Refresh, Rewrite

an Article published on June 3, 2019

...it work if it isn’t. The goals of this process are to improve your SEO and user experience — or, more accurately, your prospects’ experience. Go to your website. Navigate to your insights page. Go back to page 5. Or...

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Article

Prospect Experience Design

How a Website is Built, Part 1

an Article written by Christopher Butler on January 29, 2010

...the CMS and the database happens on every page of a website, which underscores how important the prototype is in describing to the developer how each page is intended to function.   Building the Whitescreen Just as we separate prototyping...

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