Search Newfangled

Article

Prospect Experience Design

2013: The Year in Review

an Article written by Christopher Butler on December 17, 2013

...your content strategy. Also, here’s a collection of content that inspires our own thought leader, Chris Butler. Go on, gorge on these links — you will be all the wiser for it.” – Adam Rightor, Strategist   “Like Page, my...

Read Now About

Article

A Discussion with Taan Worldwide's Peter Gerritsen: Part 1

an Article written by Mark O’Brien on April 15, 2014

...the most common issues we see with agency websites today. Peter: Thank you, Mark. Thanks for joining me. Mark O’Brien is CEO of Newfangled, which is based in North Carolina and an office in Providence, Rhode Island. Newfangled is a...

Read Now About

Podcast

Content Strategy

Identifying Your Thought Leaders

a Podcast hosted by Lauren O'Brien on March 27, 2018

...Why don’t you tell me about that? Lauren Siler: I know, I know. I haven’t been in the office a little bit. It was fun. So for those of you who don’t know, Mark and I, we travel around. We...

Listen Now About

Article

My Newfangled Story

an Article published on October 27, 2009

...got here: My first experience with Newfangled started years ago when I was working for a company that employs Newfangled to handle their website. Because I worked in the marketing department, I often connected with Newfangled to request things here...

Read Now About

Article

Content Strategy

What to Do When Prospects Don't Read Your Case Studies

an Article written by Christopher Butler on February 9, 2021

...page, our capabilities landing page, our service pages, our case studies, and our home page. The Cobbler’s Children Need to Go Someplace The age-old problem of producing case studies almost always invokes the same phrase, “the cobbler’s children have no...

Read Now About

Article

Content Strategy

What Should A CMS Do?

an Article written by Mark O’Brien on August 30, 2012

...For example, if the page is the last page in a step-based series of pages which talk about how you work with clients, it could be assumed that this prospect may be interested in working with you, so you’d want...

Read Now About

Article

Prospect Experience Design

Making Sense of the Data

an Article written by Christopher Butler on June 19, 2012

...a page along with the number of views it has received. If the report displays a page with 870 views and a bounce rate of 67%, it implies that 583 (870 x .67) of those views bounced. But that is...

Read Now About

Article

Prospect Experience Design

Once You See This Telltale Sign of Bad Marketing, You’ll Never Look at Your Favorite Websites The Same Way Again

an Article written by Christopher Butler on August 26, 2021

...is Not Just the Home Page’s Job The home page is just one page of a website composed of many, all of which much take their design cues from the marketing function of the site itself and the paths its...

Read Now About

Article

Prospect Experience Design

How to Test a Website in Ten Seconds

an Article written by Christopher Butler on February 11, 2014

...the page’s design — pretty traditional, boxy. In the second test, he remembered much more. By the time I asked him about searching for this page, he even recalled the page’s title, almost exactly. So, the point: the second page...

Read Now About

Publication

Making Sense of the Data

a Publication written by Christopher Butler on December 11, 2012

...a page along with the number of views it has received. If the report displays a page with 870 views and a bounce rate of 67%, it implies that 583 (870 x .67) of those views bounced. But that is...

Read Now About