Search Newfangled

Service

Content Marketing

a Service published on April 28, 2016

...monthly editorial meetings and topic ideation sessions, manage your content team’s production deadlines, edit all of your content, structure it for SEO, and regularly report on the efficacy of your published content within the context of the goals we set...

Read Now About

Article

How to Win the Outbound Email Long Game

an Article published on June 12, 2018

...the live event has happened. Finally, you can utilize transcription services like Rev.com to gain SEO equity from an approximate 8,000-10,000 word transcript from the event after the fact. For promoting an upcoming webinar, we recommend this cadence of emails:...

Read Now About

Article

Getting Started with Account Based Marketing

an Article published on November 8, 2019

...you should neglect your SEO efforts. In fact, if you’re doing either correctly, the content can be one and the same. Building Your Account-Based Marketing Target List When it comes to implementing ABM, there are many tools out there you...

Read Now About

Article

Content Strategy

How to Write a Blog Article

an Article published on May 28, 2019

...in your blog. Subheadings are great for SEO, as well as for organizing your content in a way that a reader can easily digest. Most people consuming content on the internet today skim around until they see what they determine...

Read Now About

Article

Content Strategy

Your Concerns About Outsourcing Content Are Valid. Here's Why You Should Do it Anyway.

an Article written by Tema Flanagan on June 15, 2021

...publish polished, SEO-optimized content. With a professional writer dedicated to your content, you’ll publish on a predictable schedule. One that finally allows you to plan and execute a sophisticated digital marketing strategy.  These benefits are very real. But before you...

Read Now About

Article

How the Pandemic Changed (and Didn’t Change) Your Content Marketing Strategy

an Article written by Lauren O'Brien on December 13, 2020

...leadership value. When possible, bolster your webinar content with a supporting article that clearly articulates the insights of the conversation and the topic you covered. That well-written article will help you get the most SEO equity out of that page...

Read Now About

Article

Content Strategy

Don't Let Impostor Syndrome Undermine Your Content Marketing

an Article written by John Nugent on August 28, 2020

...better than any consultant would. Why Do I Need a Content Marketing Coach? As Google has gotten smarter about human communication and language, online content has shifted. Now, SEO relies on telling great stories that resonate and educate your prospects...

Read Now About

Article

Content Strategy

Three Ways Prospects Read Your Case Studies

an Article written by Christopher Butler on July 7, 2020

...Anything shorter is not likely to show up in search results. But length for the sake of SEO shouldn’t be a priority for a case study. Remember, we’re optimizing for the human prospects who are already on your site. They’re...

Read Now About

Article

This is Exactly how to Turn Prospects Into Clients

an Article written by Mark O'Brien on September 3, 2019

...seen content upgrades challenge that recently. The problem with gated content is that it’s gated. But really. Because it’s gated, Google can’t index it, so there’s virtually no SEO value of this page. This is a particular problem when it...

Read Now About

Podcast

Content Strategy

The Complexity of the Content Landscape

a Podcast hosted by Christopher Butler and Lauren O'Brien on August 20, 2019

...for SEO because those rules evolve all the time. So our content marketing coach, Jeremy Wingle wrote a really thorough article about how to properly write a blog today and the upgrade for that piece is how to frame a...

Listen Now About