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Content Strategy

Three Ways Prospects Read Your Case Studies

an Article written by Christopher Butler on July 7, 2020

...entry for a prospect to your website, the positioning pages — pages like your home page, capabilities landing page, service pages, and case studies — are the ones that help prospects understand what you are selling, how you can help...

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Article

Prospect Experience Design

Evolution of the Mood Board

an Article published on September 21, 2012

...a website’s home page is usually too unique from the rest of page templates to truly represent the site. A more general template such as a product detail page or newsletter detail page will contain more of the common elements...

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Article

Prospect Experience Design

How the Design Feedback Funnel Actually Worked

an Article published on March 11, 2010

...beauty shots.” After reviewing the mood boards, the Quebrada team chose option 2. On to…   Product page layout 1 The page layouts are where the look and feel from the mood board get applied to specific elements that will...

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Article

4 Step Process to Avoid Wasting Money Advertising Online

an Article published on March 20, 2017

...one campaign or to promote an individual landing page. The ad copy and budget will vary among platforms but the each platform provides another avenue of connecting with prospects. 3. Optimize Your Landing Page The page you direct paid traffic...

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Article

Six Important Points to Remember About Content Entry

an Article published on August 25, 2011

...and images, if appropriate. The ideal looks something like the images in this blogpost. Of course if the page requires an image, like a product detail page might, we will have prototyped and built a slot in the back end...

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Article

Week 747

an Article written by Christopher Butler on March 21, 2010

...darn good buffalo wings. Mark did not eat any. Mark and I on our return flight. You can’t tell from the picture, but we were the only passengersthat were not part of a college baseball team. Rather than recount the...

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Podcast

Content Strategy

The Complexity of the Content Landscape

a Podcast hosted by Christopher Butler and Lauren O'Brien on August 20, 2019

...an article detail page, the reader can still get value from that page on the site without completing the form submission. So they can choose to submit the form and get the extra kind of bonus content or they can...

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Article

Prospect Experience Design

How Much Does A Site's Information Design Matter?

an Article written by Mark O’Brien on February 16, 2012

...to your car right away. YOUR HOME PAGE IS NOT YOUR HOME PAGE The same type of thing is true when we navigate websites. Because many of us arrive on sites after being referred to a specific page through a...

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Article

Justin Kerr's 10 Year Anniversary

an Article written by Mark O’Brien on September 2, 2010

Justin Kerr, Newfangled’s Creative Director, just celebrated his 10th anniversary with the us in August. Justin and I started around the same time, so I’ve always felt that we were in the same Newfangled “class,” so to speak.  Justin is...

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Article

"Invisible" Wisdom, Part 1

an Article published on June 21, 2010

...this idea. Newfangled is constantly creating new content on its website by posting blogs and writing newsletters to engage and educate readers. This will increase the familiarity of the Newfangled brand and hopefully, when someone decides they need to build...

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