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Article

Content Strategy

Is SEO Dead?

an Article written by Mark O'Brien on January 6, 2025

...to choose to spend enough money to get the return from SEO that you would expect. And that’s one of the reasons why I say SEO is dead. It just takes so long. When you decide to finally and truly...

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Prospect Experience Design

Services or Capabilities – What's the Right Service Page Strategy?

an Article written by Christopher Butler on December 6, 2023

...– it will probably get them to stick around and perhaps even get in touch. But on the other hand, probably and perhaps aren’t good enough. A clear service page strategy begins with understanding a service page’s purpose. A service...

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Content Strategy

Your Next Content Marketing Tactic: Attracting Conversions With Repurposed Content

an Article written by John Nugent on January 23, 2024

...are a way to further highlight content upgrades that you have already created.  What Is a Resource Page? For the purposes of this article, a resource page is a web page on your site that highlights any online resource or...

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Content Strategy

How Do You Create a More Effective Case Study? Think Outside the Box

an Article published on March 6, 2024

...Usually, it’s a positioning page — like your website’s home page or a service page — that provides a deeper look into the how and why of your business.  Prospects read case studies when they are already 3-5 pages into...

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Content Strategy

I’m a Human Writer. Here’s How AI Fits Into My Job. 

an Article published on August 15, 2024

...when a sentence is too long to please the SEO bots, even if it is technically correct.  You know when and how to add internal and external links to further boost SEO and provide a solid user experience for folks...

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Test Calc

a Page published on February 13, 2025

Lead Calculator (multipage) Step 1 of 6 16% How many unique visitors visit your website each weekday? How many targeted prospects are currently on your email list? Does each page of your site have a detailed positioning statement? Do you...

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Business Development

Proactively Engage Your Leads — Or You’ll Leave Business on the Table

an Article written by John Nugent on March 28, 2024

...page.  Buyer MQLs are actively learning everything they can about your firm. You can just feel they’re on the cusp of making a buying decision. And, man, is that a good feeling. But you know what’s an even better feeling?...

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Article

Content Strategy

Either Hire an Outside Marketing Team or Hire In-House, Right? Not Exactly.

an Article written by John Nugent on February 16, 2024

Let’s start by addressing the elephant in the room. You see the title of this article. You’re on our website. You can tell what we do. So yes, we ideally want you to choose to work with us over...

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Article

Content Strategy

Give Your Content Marketing a Fighting Chance: Make it Novel, Specific, and Profound

an Article published on November 11, 2024

...waste as there are currently 179,000,000 search results on Google for this phrase and results on the first page all have similarly worded titles. (results from January 27th, 2022) Competing with that would be difficult, to say the least. But...

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Article

Email Marketing

Turn Prospects Into Clients With List Segmentation and Lead Scoring

an Article published on April 11, 2024

...page* Viewing case studies* Content downloads *The website pages that you apply value to will vary based on your business. Visits to positioning pages and case studies typically indicate “high intent” for doing business, so that’s why we recommend starting...

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