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Podcast

Understanding the Unique Abilities of Each Employee

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on November 8, 2019

...Marketing Matters. I’m Chris Butler. Lauren McGaha: I’m Lauren McGaha. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: So, guys, it’s actually been a while since we’ve recorded, the three of us anyway. Mark O’Brien: Right. Chris Butler: Last couple...

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Podcast

The Pursuit of Truth

a Podcast hosted by Christopher Butler and Mark O'Brien on December 5, 2019

...you by Newfangled, a digital marketing consultancy focused on empowering experts to do better digital marketing. You can learn more about Newfangled’s digital marketing method at Newfangled.com. Mark O’Brien: Let’s get into something else that you’d mentioned in the prep,...

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Podcast

Content Strategy

The Top Three Marketing Ideas We Can't Shake Right Now

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on May 9, 2019

...This podcast is brought to you by Newfangled, a digital marketing consultancy focused on empowering experts to do better digital marketing. You can learn more about Newfangled’s digital marketing method at Newfangled.com. Chris Butler: We’ve given our three each, lets...

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Podcast

Incrementally Building Your Marketing Machine

a Podcast hosted by Mark O'Brien on February 14, 2019

...by Newfangled, a digital marketing consultancy focused on empowering experts to do better digital marketing. You can learn more about Newfangled’s digital marketing method at Newfangled.com. Mark: The other thing we mentioned a few minutes ago that was really interesting...

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Article

How To Do SEO, Part 2, Farming vs. Hunting

an Article published on March 26, 2008

...fact it’s every page other than the home page that are most likely to be the first impression page. Not nearly enough time is spent considering the overall impression and positioning of a sub-page Watch the video! when it functions...

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Article

Prospect Experience Design

If Your Home Page Isn't Doing This, It's Broken

an Article written by Christopher Butler on September 11, 2020

...content, typically directed there by a list of “related articles,” or they will click the logo and navigate to the home page. If they do visit another article page, they will typically navigate from there to the home page. That...

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Podcast

The Do's and Don'ts of Gated Content

a Podcast hosted by Lauren O'Brien, Mark O'Brien and Christopher Butler on May 11, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-9-the-dos-and-donts-of-gated-content/s-0ckfR Transcript Chris Butler: Welcome to the Newfangled Agency Marketing Matters Podcast. I’m Chris Butler. Lauren Siler: I’m Lauren Siler Mark O’Brien: And I’m Mark O’Brien. Chris Butler: And this is Season 2, Episode 9, not that anyone’s counting. I...

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Article

Prospect Experience Design

Webpage Speed Dating

an Article written by Christopher Butler on September 27, 2011

...any words from the page he viewed. He noticed a subscribe call to action, as well as general page structure attributes. In the second test, Chris also did remember specific words from the page. He also noted the page’s design....

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Podcast

Content Strategy

The State of Content Marketing in 2020

a Podcast hosted by Lauren O'Brien and Mark O'Brien on January 30, 2020

...this episode, Lauren and Mark discuss the most common challenges for expert firms doing content marketing today, and what aspects of content marketing’s evolution will affect them most. From choosing the right formats, to getting SEO right, to communicating with...

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Article

Getting Feedback

an Article written by Christopher Butler on October 30, 2012

...of views each one received. If I choose a particular page from the list — “Checking Accounts,” for example… …we get a new screen that shows stats particularly for this page: the number of views this page has received, how...

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