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Article

Prospect Experience Design

The Four Essential Elements of an Agency's Service Landing Page

an Article written by Christopher Butler on August 25, 2016

...case studies in a way that is easily scannable. Stick to a name, a brief abstract, and a clear button that directs them to another page dedicated to the case study alone. Navigating to a case study detail page is...

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Article

Prospect Experience Design

The Permanent Transition

an Article written by Christopher Butler on November 19, 2014

...plenty of work to go around! And things have only gotten more complex. The general method that database-driven websites made us cobble together was, rather than building websites page by page — the Dreamweaver way — we’ve been building them...

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Article

A Discussion with Taan Worldwide's Peter Gerritsen: Part 1

an Article written by Mark O’Brien on April 15, 2014

...the most common issues we see with agency websites today. Peter: Thank you, Mark. Thanks for joining me. Mark O’Brien is CEO of Newfangled, which is based in North Carolina and an office in Providence, Rhode Island. Newfangled is a...

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Podcast

Agency Marketing Matters, Episode 9: The Two Main Factors That Will Determine Your Marketing Success

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on November 23, 2016

...different strategies and tools to further their marketing. I’m Mark O’Brien, the CEO of Newfangled. Lauren: I’m Lauren Siler, the Director of Marketing at Newfangled. Chris: I’m Chris Butler. I’m the COO of Newfangled. Mark: Today’s topic is about the...

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Podcast

CRM

CRM + AI = What Should I Do Next?

a Podcast hosted by Christopher Butler on March 29, 2018

...been in our audience for a very long time, Mark, who Lindsey’s referring to, is our CEO and is principally involved in sales. So this idea of adopting a system like this, it needs to be built around both what...

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Podcast

Content Strategy

Identifying Your Thought Leaders

a Podcast hosted by Lauren O'Brien on March 27, 2018

...Why don’t you tell me about that? Lauren Siler: I know, I know. I haven’t been in the office a little bit. It was fun. So for those of you who don’t know, Mark and I, we travel around. We...

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Article

Content Strategy

What to Do When Prospects Don't Read Your Case Studies

an Article written by Christopher Butler on February 9, 2021

...page, our capabilities landing page, our service pages, our case studies, and our home page. The Cobbler’s Children Need to Go Someplace The age-old problem of producing case studies almost always invokes the same phrase, “the cobbler’s children have no...

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Article

Content Strategy

What Should A CMS Do?

an Article written by Mark O’Brien on August 30, 2012

...For example, if the page is the last page in a step-based series of pages which talk about how you work with clients, it could be assumed that this prospect may be interested in working with you, so you’d want...

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Article

What I've Learned (or, the Longest Post Evar)

an Article published on July 23, 2010

Well, my ducks, this is my last week at Newfangled. After just about 2 years here, I will be leaving to start library school. It’s often mentioned around here that project management at Newfangled is a role with a steep...

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Article

Prospect Experience Design

How to Test a Website in Ten Seconds

an Article written by Christopher Butler on February 11, 2014

...the page’s design — pretty traditional, boxy. In the second test, he remembered much more. By the time I asked him about searching for this page, he even recalled the page’s title, almost exactly. So, the point: the second page...

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