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Article

Week 745

an Article written by Christopher Butler on March 8, 2010

...and headed into Chapel Hill to have lunch at Buns to mark Jillian’s 1-year anniversary at Newfangled–I can’t believe it’s already been a whole year! The remainder of the day included a few highlights: an ongoing conversation about ChatRoulette, my...

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Podcast

The Pros and Cons of Personalization

a Podcast hosted by Christopher Butler and Dave Mello on October 12, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-19-the-pros-and-cons-of-personalization Transcript Chris Butler: Welcome to the Newfangled Agency Marketing Matters Podcast, I’m Chris Butler. Dave Mello: And I’m David Mello. Chris Butler: And this is Dave’s first time on the podcast. Dave Mello: I know, it’s very exciting. Chris...

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Podcast

Content Strategy

The Complexity of the Content Landscape

a Podcast hosted by Christopher Butler and Lauren O'Brien on August 20, 2019

...consultancy focused on empowering experts to do better digital marketing. You can learn more about Newfangled’s digital marketing method at newfangled.com Chris: You know, it’s interesting, something you said a moment ago, I think. I want to make sure it...

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Article

Content Strategy

Our Mobile Architecture Explained

an Article written by Dave Mello on June 9, 2010

...rules to be tied to a list of sub-domains (www.newfangled.com, for instance, or m.newfangled.com). For instance, if we see that you are visiting the site on an iphone, and you are trying to view a page that has a mobile...

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Podcast

What Does Lead Nurturing Really Mean

a Podcast hosted by Christopher Butler and Lauren O'Brien on August 31, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-17-what-does-lead-nurturing-really-mean/s-DjKbe Transcript Chris Butler: Welcome to the Newfangled Agency Marketing Matters Podcast. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Holly Fong: I’m Holly Fong. Chris Butler: Holly, this is your first time on the podcast. Welcome to the table....

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Article

Prospect Experience Design

Moving to Modular

an Article written by Christopher Butler on November 4, 2014

...basic, one-size-fits-all page template that can be used for “anything.” Typically adding and naming a page like this is just one click away in a CMS, but then you have hours of fussing with a WYSIWYG tool to look forward...

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Publication

Moving to Modular

a Publication written by Christopher Butler on September 1, 2014

...system — a single composition. Throughout its creation, benchmarking could quite literally happen by looking at a snapshot of the page, or the page itself. But the entire point of a modular content system is that it enables creative flexibility...

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Article

Prospect Experience Design

Focusing on Design

an Article published on May 13, 2011

...be doing as they await the first round of layouts. At Newfangled, we usually create mood boards before showing the client page layouts. A mood board is a loose collection of color, images, type and other design elements that provide...

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Article

Going live, servers and DNS for a Newfangled Site

an Article published on October 2, 2009

While building a Newfangled site, the team has been looking at first the prototype and then the actual site on our development server, housed here at Newfangled Web Factory. When we go live, we will move the complete site and...

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Article

The Two Things About SEO

an Article written by Lauren Clarke on June 30, 2011

...to have not even begun to optimize their sites. In one of our recent reviews, it became clear that the majority of our clients think about content entry and SEO as two completely separate endeavors. But SEO should not be...

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