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Prospect Experience Design

How the Right Design Will Turn Researchers Into Buyers

an Article written by Christopher Butler on August 22, 2016

...with you. While a researcher-focused call to action, like a subscribe form, is appropriate to prioritize on a blog post or Insights landing page, it isn’t on a Service page or a case study. You want to prioritize the buyer...

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Article

Prospect Experience Design

This is The Best Way to Design Your Service Landing Pages

an Article written by Christopher Butler on January 17, 2019

A service landing page is a page that explains a unique service, discipline, solution or phase of work. A service landing page layout should include a brief explanation of three things: the problems it exists to solve how it solves...

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Article

Search Engine Optimization Outlook: Trends for 2014

an Article written by Tema Flanagan on January 6, 2014

I have a confession to make: I almost always skip over articles that claim to offer the latest advice on improving SEO. It’s not that I don’t believe in the importance of SEO best practices, it’s just that advice around...

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Article

Prospect Experience Design

The way you design web content is about to change.

an Article written by Christopher Butler on January 14, 2014

...chase, go ahead and skip down to the heading “We Need Modular Content.” But promise me you’ll come back and read the whole thing, OK?   Content Management or Page Management? Content management and page management are two completely different...

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Article

Prospect Experience Design

Why Scope Creep is Your Fault (and What You Can Do to Prevent It)

an Article written by Christopher Butler on April 23, 2012

...we could simplify the workflow greatly by just adding five upload slots to each page’s edit screen. That cuts out the need to add a slideshow content type, associate it with the page, then add and associate each unique image....

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Article

SEM and SEO - What's the Difference?

an Article published on February 2, 2006

...engine optimization. We’ve written a lot about SEO in the past so this month we’ll focus on search engine marketing. The goal is to clarify proper expectations for SEM compared to SEO so that you can engage in the most...

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Podcast

Consider This

a Podcast hosted by Lauren O'Brien and Christopher Butler on November 9, 2017

...it’s worth noting that this is SEO strategy. We haven’t used those words, but that’s what we’re talking about here is this is good SEO strategy. Lauren Siler: Yeah. Definitely. So that’s on the attract side. The indexability is key...

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Article

How to Know if Your Content is Working

an Article written by Tema Flanagan on January 29, 2014

...on page. Keeping in mind that it’s an average, this measurement tells you roughly how long users are staying on a given page. Adding to the imprecision, the time-on-page measure doesn’t necessarily tell you whether those users’ eyeballs are actually...

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Podcast

Content Strategy

Podcasting Behind-the-Scenes

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on September 13, 2018

...spoke about on a podcast, 100% fine. Those will be their own articles on the site. They’ll live on an article detail page in that area of our website. On the podcast page, we right now are also incorporating show...

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Article

Content Strategy

This is the Best Way to Design Your Content Marketing Article Pages

an Article written by Christopher Butler on February 15, 2019

...your website on a lower-level page than on a top-level page like your home page. Article pages are exactly what I have in mind when I say “lower-level.” It’s not that they’re of lower importance, they’re just lower in the...

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