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ArticleProspect Experience DesignCreative Block? Go To Prison! by Justin Kerr on May 8, 2009I've heard a lot of suggestions for overcoming creative block: change your venue, sketch, take a nap, etc. But I think I've discovered one of the more effective methods— long periods of forced solitude and an orange jumpsuit. Photographer Marc Steinmetz has posted some very creative escape tools used by prison inmates. Of course, only some of these hand-crafted masterpieces were successful in springing their owners or else they wouldn't have them on hand to be photographed, right? Read Now About
ArticleHow to Deal with (and prevent) Project Fatigue by Katie Jamison on May 7, 2009In a recent project management meeting, each staff member cited a weakness they'd like to improve. Several answers related to challenges with those few projects that tend to go far over schedule and how to get it back on track, within budget, and keep morale (for both us and the client) high long after the project kickoff. With a few of these kinds of projects under my belt now, I've learned a couple ways to both prevent and work through these phases. Read Now About
ArticleRSS is Not Dead Yet by Christopher Butler on May 7, 2009Steve Gillmor, of Techcrunch, has made some waves with a recent blog post titled Rest in Peace, RSS, in which he argues that nobody uses RSS anymore because Twitter is much more effective. While it wasn't the central point of his post, I think he's on to something when he says that many of these social networking tools, when bundled together, can make a pretty effective communication platform. But I don't think RSS is dead yet... Read Now About
ArticleWe Have Unrealistic Expectations of Privacy by Christopher Butler on May 6, 2009 Even though these services offer the convenience of not being tied to one machine, I ultimately think the problems that come from it should rightfully cause us to reconsider our priorities. In previous posts on privacy, two particular concepts have come up again and again. They are ownership and intentionality of critical policy making... Read Now About
ArticleAdvanced Segmentation for Google Analytics – the why without the how by Brian Chiou on May 6, 2009 This is purely an informational post about why you, the site administrator, should begin looking into advanced segmentation, a free and powerful tool that is offered to us lucky Google Analytics tinkerers. And how large fortune 100 retail companies who sell things on a day-to-day basis WISH they had the luxury we do with being able to segment our day-to-day customer traffic. Retail stores have entire departments allocated to watching and evaluating metrics that come streaming in from their multitude of stores. The one chain in particular is Best Buy. Read Now About
ArticleContent StrategyNew Technology, and Balancing the Fun with the Practical published on May 5, 2009Following technology trends on the web is a dizzying pastime. New programming languages rise to popularity seemingly every month and the buzzword-laden web frameworks make their introductions and dance on stage for half a verse before bowing out to younger, fresher technologies. When deciding which pieces of new technology to build into your web presence, there are several things that a developer should consider and some simple guidelines to pull in new, fun technology. Read Now About
ArticleWhich social network presents the most real value to your company? by Christopher Butler on May 4, 2009 If you've got a moment to answer this poll, please follow the link and submit your opinion. I haven't closed the poll yet, but as of the morning of 5/05/09, the results are shown in the animation I've included after the jump. Each slide is 7 seconds, the full animation will rotate forever. It looks like LinkedIn is the clear winner with 53% of respondents choosing it as the most valuable social network to their business... Read Now About
ArticleCRMService in Web Development – The Long Term Relationship by Mark O’Brien on May 1, 2009What do clients expect of their web developer after their web site is built? This industry is a far cry from most all others in regard to the post-project needs of the customer. The main reason for this is that websites are never truly done. Cars are basically done when they are built, it is the same with homes, and even with most services rendered. As Chris Butler likes to say, "the internet is a work in progress." Simple tune-ups aren't enough. Websites need to be in a state of continual improvement and positive growth, lest they give the impression that they are aging and irrelevant. As Newfangled has been developing sites over the past fourteen years, we have come across a few nuggets that I consider to be fundamental truths of the web, and that quote from Chris is one of them. Read Now About
ArticleTwo Year’s Worth of Newsletter Tracking Data by Christopher Butler on May 1, 2009 In the comments from this month's newsletter about managing a newsletter campaign, a reader asked if I had a longer range for our newsletter tracking data (I showed about 6 months on the newsletter). He was interested in whether there were some reasons that the tracking numbers were so varied that would be easier to see with a larger swath of data... Read Now About
ArticleWhat is Growth? by Christopher Butler on April 29, 2009One thing we're really trying to do at Newfangled is get to a point of serving fewer clients at a higher level. There have been times where we have succumbed to financial pressure and taken on projects that were just not a good fit for us. Whether it was an issue of capabilities or relationship, ignoring a bad fit is always costly. These projects tend to go over budget and disappoint the client, making the ongoing relationship a tense one at best. We're learned this lesson well, and are being very mindful to make business decisions, like being ok with taking on fewer clients, that help us work toward better positioning ourselves and better qualifying projects that will enable a great working relationship, for the long term... Read Now About
