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A Good Presentation on Measuring Social Media ROI

I was pointed to this presentation by the smart guys at dtdigital who posted to Twitter that it was

The best “measuring ROI of social media” preso we have seen so far.

I agree, it’s pretty good. Although, I’m left wondering why the ‘big boss’ wasn’t able to access the data that eventually vindicated his social media team when he decided they needed to be cut…

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