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PodcastAgency Marketing Matters, Episode 9: The Two Main Factors That Will Determine Your Marketing Success by Christopher Butler, Mark O'Brien and Lauren McGaha on November 23, 2016In this episode of the Agency Marketing Matters podcast, your hosts, Mark O'Brien and Lauren Siler, discuss the two key components an agency needs to succeed at their own marketing efforts... Listen Now About
PodcastAgency Marketing Matters, Episode 8: The Marketing Maturity Index by Christopher Butler, Mark O'Brien and Lauren McGaha on November 10, 2016In this episode of the Agency Marketing Matters podcast, your hosts, Mark O'Brien, Chris Butler and Lauren Siler, discuss the Agency Marketing Maturity Index and the six elements (positioning, content strategy, contact strategy, website, CRM, automation) and how they lead to the seventh element, lead development... Listen Now About
PodcastAgency Marketing Matters, Episode 7: The 2016 Newfangled Seminar Takeaways by Christopher Butler, Mark O'Brien and Lauren McGaha on October 27, 2016In this episode of the Agency Marketing Matters podcast, your hosts, Mark O'Brien, Chris Butler and Lauren Siler, discuss the key takeaways from Newfangled's 2016 Seminar like the importance of culture, having structure in your agency, and the new official beer for the Agency Marketing Matters podcast... Listen Now About
PodcastAgency Marketing Matters, Episode 6: How to Say What You Do (And Why That’s So Hard) by Christopher Butler and Mark O'Brien on September 15, 2016In this episode of the Agency Marketing Matters podcast, your hosts, Mark O'Brien and Chris Butler, talk about the difficulties marketing agencies face when it comes to crafting an agency's positioning statement but also how to overcome those challenges, step-by-step... Listen Now About
PodcastAgency Marketing Matters, Episode 5: You Should Be Somebody’s Client by Christopher Butler and Mark O'Brien on September 1, 2016In this episode of the Agency Marketing Matters podcast, your hosts, Mark O'Brien and Chris Butler, discuss the paradox of how it's seemingly impossible for marketing agencies to market themselves. The conclusion we tend to come back to: you need to be somebody's client. You need help from outside, objective expert help... Listen Now About
PodcastContent StrategyAgency Marketing Matters, Episode 4: Don’t Forget That Content Marketing is Marketing by Christopher Butler, Mark O'Brien and Lauren McGaha on August 18, 2016In this episode of the Agency Marketing Matters podcast, your hosts, Mark O'Brien, Chris Butler and Lauren Siler, discuss how over and over again, agencies (ourselves included, at one point) can forget to have a coherent direction in their content marketing that connects the efforts in an accountable way back to the bottom line... Listen Now About
PodcastAgency Marketing Matters, Episode 3: How Big of an Audience Do You Need? by Christopher Butler, Mark O'Brien and Lauren McGaha on August 4, 2016In this episode, Mark, Lauren and Chris discuss how long an agency should expect it to take before their marketing starts working and how the right contact strategy can shrink an 8-year organic timeline down to 12 months... Listen Now About
PodcastAgency Marketing Matters, Episode 2: The Work You Do vs. The Work You Pursue by Christopher Butler, Mark O'Brien and Lauren McGaha on July 21, 2016Mark, Chris, and Lauren discuss how important it is that an agency's marketing plan focus on a particular vertical or horizontal, even if its current operating reality is much more general... Listen Now About
PodcastAgency Marketing Matters, Episode 1: The Morning After by Christopher Butler and Mark O'Brien on July 7, 2016In this first episode of the Agency Marketing Matters podcast, Mark and Chris talk about what it means for an agency to make an investment in marketing and how to make sure the return on that investment is what you expect it to be... Listen Now About
