Podcast Content Strategy The Writer/Editor Dynamic by Christopher Butler, Mark O'Brien and Lauren O'Brien on March 2, 2017 In this episode of the Agency Marketing Matters podcast, your hosts, Lauren Siler, Mark O'Brien, and Chris Butler discuss what it takes for a successful content marketing writer/editor dynamic. Listen Now About
Podcast The Anatomy of A Great Agency Website by Christopher Butler, Mark O'Brien and Lauren O'Brien on February 16, 2017 In this episode of the Agency Marketing Matters podcast, your hosts, Lauren Siler, Mark O'Brien, and Chris Butler break down the anatomy of a great agency website. Listen Now About
Podcast Content Strategy How to Write Better Case Studies by Christopher Butler, Mark O'Brien and Lauren O'Brien on February 2, 2017 In this episode of the Expert Marketing Matters podcast, your hosts, Lauren Siler, Mark O'Brien, and Chris Butler demystify what makes a good case study and discuss intention in content creation. Listen Now About
Podcast Content Strategy Say It Again by Christopher Butler, Mark O'Brien and Lauren O'Brien on January 19, 2017 In this episode of the Agency Marketing Matters podcast, your hosts, Lauren Siler, Mark O'Brien, and Chris Butler discuss coming up with messaging that is both creative and strategically focused. Listen Now About
Podcast Agency Marketing Matters, Episode 10: Tell Them What You Do and What To Do by Christopher Butler, Mark O'Brien and Lauren O'Brien on December 8, 2016 In this episode of the Agency Marketing Matters podcast, your hosts, Lauren Siler, Mark O'Brien and Chris Butler discuss the the only two rules for agency marketing: tell them what you do and then tell them what to do... Listen Now About
Podcast Agency Marketing Matters, Episode 9: The Two Main Factors That Will Determine Your Marketing Success by Christopher Butler, Mark O'Brien and Lauren O'Brien on November 23, 2016 In this episode of the Agency Marketing Matters podcast, your hosts, Mark O'Brien and Lauren Siler, discuss the two key components an agency needs to succeed at their own marketing efforts... Listen Now About
Podcast Agency Marketing Matters, Episode 8: The Marketing Maturity Index by Christopher Butler, Mark O'Brien and Lauren O'Brien on November 10, 2016 In this episode of the Agency Marketing Matters podcast, your hosts, Mark O'Brien, Chris Butler and Lauren Siler, discuss the Agency Marketing Maturity Index and the six elements (positioning, content strategy, contact strategy, website, CRM, automation) and how they lead to the seventh element, lead development... Listen Now About
Podcast Agency Marketing Matters, Episode 7: The 2016 Newfangled Seminar Takeaways by Christopher Butler, Mark O'Brien and Lauren O'Brien on October 27, 2016 In this episode of the Agency Marketing Matters podcast, your hosts, Mark O'Brien, Chris Butler and Lauren Siler, discuss the key takeaways from Newfangled's 2016 Seminar like the importance of culture, having structure in your agency, and the new official beer for the Agency Marketing Matters podcast... Listen Now About
Podcast Agency Marketing Matters, Episode 6: How to Say What You Do (And Why That’s So Hard) by Christopher Butler and Mark O'Brien on September 15, 2016 In this episode of the Agency Marketing Matters podcast, your hosts, Mark O'Brien and Chris Butler, talk about the difficulties marketing agencies face when it comes to crafting an agency's positioning statement but also how to overcome those challenges, step-by-step... Listen Now About
Podcast Agency Marketing Matters, Episode 5: You Should Be Somebody’s Client by Christopher Butler and Mark O'Brien on September 1, 2016 In this episode of the Agency Marketing Matters podcast, your hosts, Mark O'Brien and Chris Butler, discuss the paradox of how it's seemingly impossible for marketing agencies to market themselves. The conclusion we tend to come back to: you need to be somebody's client. You need help from outside, objective expert help... Listen Now About